Principal Analyst - CRM and Customer Analytics Viator
Principal Analyst - CRM and Customer Analytics Viator
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Job Description
About Viator
Viator a Tripadvisor company is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300000 travel experiences to exploreeverything from simple tours to extreme adventures (and all the niche interesting stuff in between)making memories that will last a lifetime has never been easier. With industry leading flexibility and lastminute availability its never too late to make any day extraordinary. Viator. One app 300000 travel experiences youll remember.
Viator is a Tripadvisor company that makes it easy to find and book something youll love to do. With an industry leading selection of highquality experiences Viator gives millions of travellers a month something new to discover both near and far from home.
We believe that we are better together and at Viator we welcome you for who you are. Our workplace is for everyone as is our people powered platform. At Viator we want you to bring your unique identities abilities and experiences so we can collectively revolutionise travel and together find the good out there.
We are looking for a principal analyst to join the marketing analytics team. If youre passionate about extracting analyzing and interpreting customer data to provide actionable insights that enhance our CRM strategies and optimize customer engagement wed love to have you on board!
What youll do:
Analyze customer behavior segmentation and trends to identify opportunities for targeted marketing campaigns and personalized customer experiences.
Develop and implement predictive models to forecast customer behavior optimize marketing campaigns and personalize customer interactions.
Work on code reviews architecture discussion and collaboration with a multidisciplinary team for regular model deployments.
Design code experiment and implement models and algorithms to enhance customer communications and optimize business results.
Collaborate with crossfunctional teams to implement CRM strategies that align with business objectives and improve customer experience.
Conduct incremental tests and performance analysis of marketing campaigns to optimize ROI and conversion rates.
Stay current with industry trends and best practices in CRM marketing analytics and customer segmentation techniques.
Ensure data quality and integrity by working with data engineering teams to manage and preprocess large datasets.
What youll need:
Bachelors or Masters degree in Statistics Data Science Economics or a related field.
7 years of proven experience in customer analytics customer segmentation or marketing analytics roles.
Degree in Machine Learning / AI or a related discipline OR demonstrable experience with the data science lifecycle i.e. from problem definition to model deployment and beyond (monitoring and improvement).
Proficiency in SQL and at least one programming language like R or Python
Strong understanding of statistical tests and experimentation
Proficiency in data visualization tools (e.g. Tableau Looker).
Excellent communication and presentation skills with the ability to convey complex findings to nontechnical stakeholders.
Perks of Working at Viator
Competitive compensation packages (routinely benchmarked against the latest industry data) including base salary and annual bonus.
Work your way with flexibility to suit your lifestyle. Viator takes a remotefriendly approach to collaboration across a worldwide team with the option to join onsite as often as youd like.
Flexible schedule. Worklife balance is ingrained in our culture by design. Trust and accountability make it work.
Donation matching. Give back Give more! We match qualifying charitable donations annually.
Tuition assistance. Want to level up your career We love to hear it! Receive annual support for qualified programs.
Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel wellness or whatever suits you.
Travel perks. We believe that travel is employee development so we provide discounts and more.
Employee assistance program. Were here for you with resources and programs to help you through lifes challenges.
Health benefits. We offer great coverage and competitive premiums.
Our Values
We aspire to lead. Tap into your talent ambition and knowledge to bring us and you to new heights.
Were relentlessly curious. We push beyond the usual the known the thats just how its done.
Were better together. We learn from accept respect support and value one another and are creating something remarkable in the process.
We serve our customers always. We listen question respond and strive for wow moments.
We strive for better not perfect. We wont get it right the first time or every time. Well provide a safe environment in which to make mistakes iterate improve and grow.
Our workplace is for everyone as is our people powered platform. At Tripadvisor we want you to bring your unique identities abilities and experiences so we can collectively revolutionize travel and together find the good out there.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability please reach out to your individual recruiter or send an email to and let us know the nature of your request. Please include the job requisition number in your message.
#Viator
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Required Experience:
Staff IC
Employment Type
Full Time
