Director US HCP Marketing Lead T1D
Director US HCP Marketing Lead T1D
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Job Description
Job Description
General Summary:
Vertex is seeking a talented leader to join our US Diabetes Business Unit to support our aspirations of bringing multiple potentially transformative cell therapies to people living with Type 1 Diabetes (T1D).
The Director US T1D HCP Marketing will lead the healthcare professional and treatment center marketing team within the newly created US Type 1 Diabetes Business Unit. They will be responsible for helping shape the overall US launch strategy and developing and executing against the HCP promotional marketing strategy and tactics. The Director will lead all HCP promotional activities through personal and nonpersonal channels. The successful candidate will have an ability to thrive in a fastpaced innovationfocused environment with demonstrated strong communication skills ability to work effectively in crossfunctional teams and have a problemsolving and analytical mindset. This role will have direct reports and report to the T1D BU Head of Marketing.
Key Duties and Responsibilities:
Leverages primary and secondary research to develop clear actionable insights that accurately inform the key drivers and barriers of adoption for cell therapy
Works cross functionally to ensure an integrated launch strategy that includes market access field leadership medical affairs and communications
Ensures that the brand strategy is translated with an effective tactical plan for HCPs treatment centers and care teams
Refines how the potential treatment model will work and develop a robust plan to ensure the stakeholder experience is seamless from referral through treatment
Leads data and tech efforts to support cell therapy adoption including CRM software and marketing automation tools working closely with our data and tech teams
Measures the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact constantly looking for opportunities for automation and efficiency
Engages with the HCP and treatment center thoughtleader community to understand challenges and opportunities gleam critical insights and influence perceptions for cell therapy
Collaborates with internal Legal Medical and Regulatory partners to deliver a compelling effective brand campaign for the target HCPs and related care teams
Works with external agencies to execute promotional strategy and tactics through personal and nonpersonal channels while ensuring external partners remain ontime and onbudget
Collaborates with field leadership and team members to obtain input on launch strategies and tactics; ensures relevant launch KPIs are established monitored and optimized
Leads a team to deliver tactics against the multiple audiences described above
Role models and instills a culture of compliance focused on ethics and integrity in all we do
Knowledge and Skills:
Direct experience with communications review committee for review of tactics
Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
Analytical mindset with demonstrated ability to lead others to solve complex problems
Demonstrated ability to develop strategy make strategic recommendations and monitor performance
An entrepreneurial and innovative spirit with an ability to develop creative solutions to complex problems
Advanced knowledge of market forecasts and relationship of business drivers to revenue
Advanced working knowledge of MS Office applications including PPT Excel and Word
Experience in pharmaceutical marketing or closely related field(s) (e.g. pharmaceutical sales ad agency etc.
Education and Experience:
Bachelors degree required
Typically requires 10 years marketing consulting or agency experience in healthcare/biopharmaceuticals and demonstrated supervisory/management experience or an equivalent combination of experience and education
#LIKW1
Flex Designation:
HybridEligible Or OnSite EligibleFlex Eligibility Status:
In this HybridEligible role you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. OnSite: work five days per week onsite with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertexs Policy on Flex @ Vertex Program and may be changed at any time.
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and nondiscrimination for all employees and qualified applicants without regard to a persons race color sex gender identity or expression age religion national origin ancestry ethnicity disability veteran status genetic information sexual orientation marital status or any characteristic protected under applicable law. Vertex is an EVerify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager or contact Talent Acquisition at
Required Experience:
Director
Employment Type
Full-Time
