Account Executive
Account Executive
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1 Vacancy
Job Description
About TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism engaging content and tools that help people navigate their daily lives. Through customized marketing solutions we help businesses grow and thrive. With 64 television stations in 51 U.S. markets TEGNA reaches approximately 100 million people every month across the web mobile apps streaming and linear television. For more information visitTEGNA.
We are seeking a highly motivated and resultsdriven technology or digital media sales account executive to join our team. This role is responsible for driving revenue growth through the sale of digital and television media solutions including streaming and broadcast television digital advertising and content partnerships. The ideal candidate will have a proven track record in digital sales business development with a deep understanding of media and marketing trends and the ability to build and maintain strong client relationships. This role requires a strategic approach to identifying opportunities pitching solutions and delivering measurable results for clients.
Key Responsibilities:
- Sales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels including streaming online video and display and content marketing solutions.
- Client Relationship Management: Develop and nurture longterm relationships with clients ensuring their marketing needs are met and identifying areas for upselling and crossselling additional services.
- Consultative Selling: Provide consultative solutions to clients by understanding their business goals analyzing market trends and recommending tailored marketing strategies that drive results.
- Market Research & Lead Generation: Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
- Proposal Development & Pitching: Craft compelling sales presentations and proposals that showcase the value of our media offerings using data and insights to communicate potential ROI.
- Campaign Management & Optimization: Collaborate with internal teams to ensure successful campaign monitoring performance and optimizing for maximum effectiveness and client satisfaction.
- Reporting & Analytics: Regularly review and report on sales targets campaign performance and key metrics to clients and internal stakeholders.
- Collaboration: Work closely with the account management and product teams to align on campaign strategies creative assets and ad placements that meet clients needs.
- Performance Management: Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.
Qualifications:
- 3 years of experience in digital media sales advertising or a related industry
- Proven track record of meeting or exceeding sales targets in a competitive environment
- Strong understanding of digital marketing channels and industry trends including programmatic streaming media display video social and content marketing
- Excellent communication negotiation and presentation skills
- Ability to interpret data and analytics to provide actionable insights
- Selfmotivated with a passion for sales and digital media
- Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus
Preferred Skills:
- Experience in working with business owners and/or agency clients
- Knowledge of streaming and digital media
- Familiarity with tools like Google Analytics DSPs and SSPs.
Why Join Us We offer a collaborative highenergy environment where your contributions make an immediate impact. Join a forwardthinking team and drive the future of media sales with access to cuttingedge tools and resources.
Job Type: FullTime
Location: Little Rock Arkansas
Salary: Competitive base commission
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Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and parttime employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full parttime and temporary employees the opportunity to contribute 1 80 of their pay on a pretax basis to TEGNAs 401(k). Contributions made up to the first 4 of pay are eligible for a 100 match from the company and are 100 vested from day one.
Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.
Required Experience:
IC
Employment Type
Full Time
