Marketing Research Intern
Marketing Research Intern
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
PTI a division of HSM produces customengineered foam extrusions that are designed for various markets such as protective packaging pipe insulation for heating ventilation and air conditioning (HVAC) and plumbing systems recreational goods furniture and bedding as well as several specialized original equipment manufacturer (OEM) applications.
We are seeking a highly motivated and creative intern to support our market analysis and research initiatives over the summer months. This individual will aid our efforts to define our organizations standing within the industry by conducting indepth examinations of our peers. Key areas of focus will include evaluating competitors marketing tactics revenue generation performance and costing models. The selected candidate will make a valuable contribution to our understanding of dynamic market conditions and help guide strategic decisionmaking.
Additionally interns will participate in:
- Weekly Lunch & Learn sessions with ELT members.
- A structured internship project culminating in a final presentation to leadership.
Who We Are
Founded in 1944 HSM is athird generation privately held company whichoffers a proud rich history immersed in manufacturing innovation and our commitment to our people.We have 25 unique locations across the United States.Our Corporate Headquarters is in Hickory NC and houses our leadership Finance EHS Human Resources Benefits and additional teams.
HSM specializes through its subsidiaries in the manufacturing of components for furniture bedding transportation packaging automotive and healthcare industries. We also design and construct automated production machinery for these industries. We likely have manufactured something you use every day like sofa or bed springs pool noodles recliner mechanisms packaging supplies fabricated sofa cushions bus seats and much more.
Our commitment to excellence goes far beyond our products and processes; it is centered on the people who make it all possible. If youre interested in learning more about our company culture as well as the benefits we offer our employees please visit ourwebsiteor social mediapages.
Responsibilities
- Use LinkedIn Sales Navigator as a research tool to develop a targeted audience for marketing campaigns.
- This position will support the PTI Sales and Product Management team.
- Performing market analysis and research on competitors products and advertising.
- Research analyze and proactively share the latest consumer insights and trends.
- Assist with creating and executing paid advertising campaigns via various social media platforms LinkedIn.
- Aid in research projects on growth opportunities in new markets to provide strategic guidance to the business.
- Prepare and edit PowerPoint reports using primary and secondary research findings and turn the information into easytounderstand text and infographics.
- Assist in marketing and advertising promotional activities (e.g. social media direct mail and web.
- Assist with Trade Show preparation.
Qualifications
- To qualify for this internship opportunity you must be a rising junior or senior enrolled in a bachelors program.
- Has a driven and proactive mindset that is able to challenge the status quo and come up with creative and efficient solutions.
- Strong project management skills with proven ability to handle multiple projects within a given time frame.
- Strong oral and written communication skills.
- Proven ability to provide accurate data and reports under tight time constraints.
- Strong problem formulation and problemsolving skills and attention to detail is a must.
- Proficient with Microsoft Office products such as Word PowerPoint & Excel.
Contact Information
For immediate consideration please apply through our career site at www.hsmsolutions/careers and a recruiter will be in touch. You can also reach out directly at to follow up on your application.
EEOC
HSM prohibits discrimination based on any protected status workplace harassment/bullying and retaliation for filing a complaint or providing information related to a complaint. HSM provides equal employment opportunity to all employees and applicants without regard to an individuals protected status: race/ethnicity color national origin ancestry sex/gender gender identity/expression sexual orientation marital/parental status pregnancy/childbirth or related conditions religion creed age disability genetic information veteran status or any other protected status.
Required Experience:
Intern
Employment Type
Intern
