Sr Product Manager Patient Marketing MS Franchise

About This Role 
This position offers an extraordinary opportunity to innovate and evolve Biogens industryleading portfolio improving patient outcomes for millions. As a Senior Product Manager of DTC Marketing Digital Content Designer you will be responsible for the delivery of digital content across Biogens MS brands. You will partner with the wider MS Marketing team and manage agencies responsible for developing creative content and deploying targeted media. 
 

What Youll Do 
Deliver MS Marketing Portfolio Patient Strategy
   Design and deliver comprehensive portfolio digital marketing content aimed at engaging and educating patients aligned to MS Portfolio strategy focusing on understanding and improving customer experience with the brand
   Tailor digital campaigns to specific patient targets considering patient segmentation brand priorities and market dynamics to ensure messages are relevant and resonate with the intended audience
Manage Agencies and Activate CrossFunctional Partners
   Clearly communicate the Digital and sponsorship Portfolio MS Marketing Strategy to selected agency partners and relevant internal stakeholders to ensure understanding of scope of work and support needed
   Effectively oversee guide and monitor agency partners through project to ensure timely delivery of highquality measurable digital content aligned to MS Portfolio Strategy; provide creative direction and feedback during the content creation process
   Collaborate with Marketing team agencies and CrossFunctional partners to establish and track KPIs for campaigns and projects
Optimize Strategy Based on Performance and Data Analysis
   Utilize data analytics and digital tools to track engagement analyze user behavior and measure impact of digital marketing initiatives
   Leverage impact assessments and marketing mix analysis to refine strategy for better outcomes aligned to MS Portfolio strategy
   Develop digital pilots with robust measurement plans to test and assess new digital approaches; scale appropriately based on performance

Who You Are 
You are a problem solver who thrives working in a collaborative environment.

Qualifications :

Required Skills: 
   57 years pharmaceutical marketing experience; minimum 2 years digital experience 
   Expertise with varying channels and tactics digital platforms and associated compliance and regulatory requirements 
   Demonstrated success managing agencies external partners and internal stakeholders
   Experience managing budget and finances 
   Bachelors degree; Advanced degree preferred (e.g. MBA PharmD)

Preferred Skills:
   Neurology experience is a plus

    Consumer or DTC experience a plus

Additional Information :

The base salary range for this position is $144000 $193000. Base salary offered is determined though an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location
and internal equity.  

Regular employees are eligible to receive both short term and longterm

incentives including cash bonus and equity incentive opportunities designed
to reward recent achievements and recognize your future potential based on
individual business unit and company performance.   

In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social wellbeing; including but not limited to:  

• Medical Dental Vision & Life insurances 
• Fitness & Wellness programs including a fitness reimbursement   
• Short and LongTerm Disability insurance  
• A minimum of 15 days of paid vacation and an additional endofyear shutdown time off (Dec 26Dec 31 
• Up to 12 company paid holidays 3 days off for Personal Significance 
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit 
• 401(k) program participation with company matched contributions 
• Employee stock purchase plan   
• Tuition reimbursement of up to $10000 per calendar year   
• Employee Resource Groups participation     

Why Biogen

We are a global team with a commitment to excellence and a pioneering spirit. As a midsized biotechnology company we provide the stability and resources of a wellestablished business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver lifechanging medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an EVerify Employer in the United States.