DescriptionAn SEO Content Contractor at Logical Media Group will be responsible for various digital marketing activities primarily focused on creating and developing strategy for copy with Search Engine Optimization (SEO) best practices in mind in order to boost visibility of client marketing efforts and Logical Media Group internal marketing efforts particularly in search engine ranking for projects as assigned. This will include site research keyword research content development optimization and performance analysis for our clients.
RequirementsDeliverables
- Content Creation: Creating and strategizing highquality SEOoptimized content for both Logical Media Group and our external clients target audiences. Responsible for writing 1520 pieces of optimized keywordrich SEO content based on variety of industries topics trends and valuable industry updates which should be tailored to search engines and provide high value to targeted audiences.
- Keyword research: Use keyword research and content strategies for targeting and ranking for highvolume keywords.
- Optimization: Post optimized articles and/or optimized content following industry standards to our CMS platform social channels and more. Optimize current copy landing pages and metadata for maximum organic exposure and conversions while maintaining engaging targeted content.
- Edit: Provide oversight of SEO content written by team members by editing and optimizing per SEO best practices.
- Reporting: Outline key insights and takeaways from reports and other tools such as Google Analytics and Google Search console. Effectively articulate results of recommended optimizations and initiatives and formulate next steps accordingly (whether positive or negative).
Strategy & Project Management
- SEO Content Strategies: Craft SEO Content strategies and provide proactive recommendations for clients tailored to their unique goals strengths and challenges. Prioritize initiatives by impact and ease of implementation.
- Deliverable Timelines: Formulate timelines for key deliverables. Delegate and assign deadlines for key deliverables to supporting team members.
- CrossTeam Communication and Strategy: Work crossfunctionally with web paid and creative teams to ensure ontime delivery of initiatives and cohesive digital strategy.
- Account Monitoring: Monitor monthly retainer and project hours to ensure the client receives maximum value for retainer without significantly overspending on hours.
Additional Responsibilities
- Continued learning: Keep uptodate with and proactively research news and trends in SEO content analytics trending topics etc. and share with the team.
- Business development: Identify opportunities for and pitch clients on upsells to aid in the growth of SEO Content business.
- Team training: Help train SEO Content support staff on basic management initiatives and setup tasks.
Requirements
- Basic knowledge of SEO and how it applies to Content marketing
- Experience with tools such as Google Analytics Google Search Console SEMRush
- Expertise in creative writing incorporating SEO best practices critical analysis and editing skills
- Understanding of and experience in local search optimization
- Understanding of basic HTML as it relates to SEO
- Ability to implement foundational SEO recommendations in a Wordpress environment.
- Ability to apply best practices and content strategy on various social media platforms (Facebook Twitter Instagram Youtube etc.
- Excellent analytical organizational project management and time management skills
- Attention to detail and ability to effectively manage multiple clients and deadlines simultaneously
- Bachelors Degree in relevant fields such as english journalism Communication Marketing etc.
- At least 3 years of experience in writing for online publications
BenefitsLogical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective and we are always eager to further diversify our company.
Required Experience:
Contract