Job Description
Position Social Media Executive
Location Mumbai
Who are we
HaystackAnalytics is a rapidly growing IIT Bombaybased Health Company which is disrupting clinical genomics to improve patient outcomes across several conditions. With presence across India Bahrain Oman Saudi Arabia & UAE we are best known as pioneers in infectious diagnostics for our products like infexnNGS & Omega TB. Our infexnNgs product is currently used by 100 ICUs in India & the Omega TB product which was inaugurated by the Hon. Prime Minister of India in 2022 now has the credit of being the only ICMRapproved TB WGS solution in India.
HaystackAnalytics is proudly supported by the Government of India through the Department of Biotechnology & Department of Science & Technology and BIRAC and leading investors from the healthcare and pharma industry.
What we want you to do
We are looking for a witty and strategic social media executive to oversee our company s presence on many public platforms. The social media executive should create gripping content analyze public feedback and report on the effects of each key undertaking. You should also keep track of all access codes. The ideal candidate will be responsible for creating engaging content managing social media channels and collaborating with internal teams to execute campaigns that resonate with our audience and drive engagement.
Key Responsibilities
Content Creation and Strategy
- Develop a social media content strategy aligned with HaystackAnalytics s brand objectives and campaigns.
- Create curate and manage high quality engaging and original content (text images video) for our social media platforms (LinkedIn Twitter Instagram Facebook etc..
- Collaborate with graphic designers video editors and content writers to produce compelling visuals and copy that captivate our audience.
Social Media Management
- Oversee and maintain daily posting schedules for all platforms.
- Engage with our online community by responding to comments messages and interactions in a timely and professional manner.
- Track and monitor audience insights engagement and follower growth to understand content performance and optimize future posts.
Campaign
- Assist in planning and executing social media campaigns to promote products such as the infexn NGS test pharmacogenomics services and more.
- Coordinate with marketing and product teams to launch campaigns around product releases events and industryrelated topics.
Brand Voice and Messaging
- Maintain a consistent tone of voice across all social channels reflecting HaystackAnalytics s brand values and expertise in healthcare technology.
- Adapt messaging and content styles to different social platforms and audience segments.
Analytics and Reporting
- Use social media analytics tools to measure and report on content performance campaign effectiveness and audience engagement.
- Generate monthly performance reports and provide insights to guide social media strategy and content decisions.
Market Research and Trends
- Stay uptodate with industry trends competitors and emerging platforms to ensure that HaystackAnalytics remains innovative in its approach.
- Identify and recommend new social media opportunities to grow the brand s presence.
Requirements
- Bachelor s degree in Marketing Communications Journalism or a related field.
- Excellent written and verbal communication skills with a knack for creative storytelling.
- Proficiency with social media management and analytics tools (e.g. Hootsuite Sprout Social Buffer Google Analytics).
- Understanding healthcare and technologyrelated content is a plus.
- Ability to work independently and as part of a team in a fastpaced dynamic environment.
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