Sr Influencer Partnerships Brand Manager
Sr Influencer Partnerships Brand Manager
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$ 136700 - 205100
1 Vacancy
Job Description
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a whollyowned subsidiary of Sony Corporation.
Sr. Influencer Partnerships Brand Manager
San Mateo CA / Hybrid
The Sr. Influencer Partnerships Brand Manager will develop and execute global influencer strategies programs and campaigns to drive awareness and engagement for PlayStations brand products and services. This role will identify and evaluate partnerships with influencers creators and talent across gaming and broader culture while ensuring alignment with PlayStations strategic objectives.
Responsibilities:
Strategy & Planning
- Develop and support gamingfocused influencer marketing strategies ensuring alignment with brand objectives and effective activation through the PlayStation Playmakers program.
- Identify evaluate and manage relationships with core gaming influencers esports talent and live service content creators to sustain engagement across key PlayStation titles.
- Leverage data insights to optimize influencer campaigns and talent marketing strategies ensuring measurable impact.
- Integrate talent influencers and creators into key activations such as UEFA CL Final NBA AllStar live gaming events and esports partnerships.
Live Service & Campaign
- Lead and execute Live Service influencer campaigns to support longterm engagement for evolving game franchises ensuring influencers remain engaged across seasonal content updates.
- Lead influencerdriven campaigns across AAA titles PlayStation Studios releases PlayStation hardware and live service games tracking performance and optimizing engagement.
- Collaborate with agency partners to drive influencer programs that align with business objectives maximizing efficiency and ROI.
- Oversee contract negotiation & management talent deliverables and influencer activations ensuring compliance with legal and brand guidelines.
Core Gaming Influencer & Global Market Collaboration
- Act as a key point of contact for local market teams ensuring alignment and cohesion between global and regional influencer activations.
- Partner with crossfunctional teams (e.g. Sponsorships Esports Events Paid Media PR and Game Studios) to integrate influencers into marketing initiatives including game launches preview events and live activations.
- Provide strategic guidance to local markets ensuring influencer activations align with PlayStations global brand and gaming community strategies.
Influencer & Talent Management
- Build and maintain relationships with key gaming influencers & creators streamers content creators esports players athletes & entertainers leveraging their reach to drive community engagement and game advocacy.
- Oversee influencer activations at gaming events product launches and live tournaments managing talent scheduling logistics and onsite production.
- Develop talent briefs and social media copy for contracted influencers and gaming creators.
- Negotiate and manage influencer agreements ensuring the effective use of gaming talent and esports personalities across marketing campaigns.
Operations & Program Management
- Lead the global code seeding program coordinating with local market teams and gaming content creators to facilitate review coverage and performance tracking.
- Manage product forecasts inventory and seeding logistics for PlayStation Playmakers and global influencer partnerships.
- Maintain project trackers reporting tools and asset management for gaming influencer campaigns.
Qualifications:
- 8 years of experience in gaming live service marketing or brand partnerships.
- Expertise in Core Gaming Influencer Management including Twitch YouTube esports and live service game content creators.
- Strong experience in Live Service campaign management overseeing ongoing influencer engagement for longterm game franchises.
- Proven success in negotiating and managing influencer/talent agreements.
- Experience executing global marketing campaigns for AAA games live service titles or gaming peripherals.
- Strong relationship management strategic thinking and communication skills.
- Ability to work in a fastpaced global environment with occasional travel.
- Passion for gaming esports and the PlayStation brand.
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At SIE we consider several factors when setting each roles base pay range including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on jobrelated factors which may include knowledge skills experience and location.
In addition this role is eligible for SIEs toptier benefits package that includes medical dental vision matching 401(k) paid time off wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Clickhere to learn more.
The estimated base pay range for this role is listed below.
$136700 $205100 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
Manager
Employment Type
Full Time
