Job Title: Senior Performance Marketing Manager
Location: Delhi
Experience: 58 Years
Key Responsibilities:
Strategic Performance Marketing:
Design and lead datadriven multichannel performance marketing strategies to achieve longterm ROI and brand growth objectives.
Develop comprehensive frameworks for campaign planning and across platforms such as Google Ads Meta Ads and other digital channels ensuring alignment with overall business goals.
Analyze and forecast performance trends to inform highlevel decisionmaking optimizing key metrics such as CPM CAC and ROAS.
Lead crossfunctional brainstorming to ideate innovative marketing approaches that drive growth while staying ahead of industry trends.
Marketplaces Strategy & Management:
Develop a strategic roadmap to elevate presence and sales performance on platforms like Amazon Nykaa Tira.
Define longterm goals for marketplace visibility leveraging analytics to identify growth opportunities and drive innovation.
Implement strategies that build competitive advantages within marketplaces enhancing customer acquisition and retention.
- Leverage marketplace data and trends to craft recommendations and actionable plans that elevate the brand s presence and performance.
Website Management:
- Collaborate with crossfunctional teams to ensure the company website is optimized for performance usability and customer conversions.
- Develop strategies to increase website traffic through a mix of paid campaigns SEO and impactful partnerships.
- Utilize analytics tools to track website performance identify gaps and execute timely improvements to enhance the user journey.
Agency & Vendor Management:
Build strategic relationships with external agencies and vendors ensuring alignment with company s goals and brand narrative.
Establish KPIs and success metrics to evaluate agency performance providing strategic guidance to maximize impact.
Ensure that agency strategies are innovative scalable and forwardthinking to achieve longterm business objectives.
Thought Leadership & CrossFunctional Collaboration:
Act as a strategic partner across internal teams aligning performance marketing initiatives with brand objectives and product launches.
Stay at the forefront of industry advancements to provide strategic insights that shape the future direction of the brand.
Guide and mentor stakeholders on performance marketing best practices fostering a culture of datadriven decisionmaking and agility.
Qualifications and Skills:
Proven expertise in developing and executing strategic performance marketing plans in eCommerce or D2C industries.
Indepth knowledge of ad platforms like Google Ads Meta Ads and marketplaces (Amazon Nykaa Flipkart etc. with a strategic mindset for scaling operations.
- Strong analytical acumen with a track record of utilizing tools such as Amazon Pi Google Analytics Excel and data visualization platforms to drive decisionmaking.
- Knowledge of SEO best practices and website optimization strategies.
- Exceptional communication and collaboration skills with a knack for working across teams and guiding external partners.
- Experience managing agencies and vendors with the ability to ensure accountability and results.
- A Bachelor s or Master s degree in Marketing Business or a related field is preferred.
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