Database Marketing Analyst
Database Marketing Analyst
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1 Vacancy
Job Description
Reach Your Peak at Vail Resorts. Youre someone who pushes boundaries and challenges the status quo. Youre brave ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the worlds most innovative companies and reimagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.
Welcome to Vail Resorts. Reach Your Peak.
Summary of Job:
The Sr. Analyst CRM Campaigns is responsible for managing defining and creating collections of data related to guests or prospects of Vail Resorts and delivering refined versions of this data as lists to be used for marketing initiatives across the organization. This includes managing multiple projects simultaneously to compile campaign lists drive segmentation methodology develop campaign list automation perform ad hoc analysis & manage the VR customer database for all email direct & outbound marketing initiatives. The Sr. Analyst will utilize their knowledge and expertise to develop and improve processes implement best practices for data handling and cleansing advise IT partners on marketing data staging and delivery and mentor other members of the campaign management and CRM teams in these best practices.
Essential Job Responsibilities:
- Manage the creation and delivery of marketing data files to CRM and other marketing partners translating their needs into concrete data strategy and from planning and brainstorming to building logic statements and programming and finally executing outputting testing and delivering refined data files under strict deadlines.
- Manage evaluate refine and automate the processes used to deliver segmented and targeted data to marketing team endusers in the most efficient accurate and costeffective method possible.
- Manage relationships with internal marketing partners serving as a key partner and resource for campaign optimization personalization and targeting from an extensive knowledge of Vails complex data ecosystem.
- Work closely with IT BI teams to Identify opportunities and/or data elements that will enhance the Vail Resorts enterprise data warehouse and help to manage the integration and integrity of these data elements.
- Create solutions that automate processes and increase our ability to dynamically personalize customer and prospect communications for greater efficiency and accuracy.
- Work very closely with the email marketing team on campaign strategy optimization and test/control best practices.
- Develop database marketing campaign segmentation schemes based on customer type transactional history behavior and demographics that align with the overall CRM customer life cycle strategies.
- Perform ad hoc campaign analysis and database querying as needed.
- Other duties as assigned.
Job Requirements:
- Bachelors degree in Business Marketing Communications or a related degree
- 2 years experience in database management campaign management direct and/or email marketing
- Alteryx (highly preferred) Microsoft Office (including Excel) Microsoft SQL Language/Server Relational Databases.
Other Requirements:
- Strong experience working with marketing databases/data management tools.
- Preference given to those with Alteryx Experience
- Strong understanding of B2C Direct Marketing strategy & tactics preferably in email marketing for a travel hospitality or ski company
- Strong experience using Data Management software to compile customer lists
- Experience utilizing prebuilt models for customer profiling segmentation and valuation
- Experience working with email marketing tools Exact Target experience a plus
- Track record of partnering with other marketers to build datadriven multichannel campaigns resulting in solid business results is necessary
- Holds a philosophy that all campaigns carry an ability to learn; constantly thinks of testing to become better.
- Has demonstrated experience contributing on email and direct mail campaigns including campaign automation.
- Experience working at both a corporate and retail/resort location preferred.
- Ability to interact with management.
- Ability to articulate and champion email marketing best practices
- Ability to work independently with minimal guidance
- Has led campaigns that cover multiple time periods and multiple locations
- Excellent project management skills
- Understands customer profitability and managing customer incentives to increase profit margins.
- Understands the principles of relational database and data hygiene
- Strong grasp of marketing fundamentals and aptitude to teach others
- Understanding of how to integrate marketing into an operations environment
- Demonstrated experience working in an analytics/datadriven role(s)
collaborating with analytics brand traditional marketing online marketing
digital and interactive marketing teams to drive marketing effectiveness across an enterprise.
- Management of crossfunctional relationships especially with IT
Preferred Skills:
- Alteryx experience
- Tableau experience
- Python experience
- Experience with a Marketing Automation Platform
- Experience working with web analytics tools Adobe Analytics (Omniture)
- Ability to both develop and deliver presentations
- Ability to read and interpret financial and analytical reports
- Managed external vendor relationships
Frequent External Contacts:
- Data Management Service Provider Email Service Provider Data Service Provider
We offer a variety of career opportunities at our worldclass resorts and corporate headquarters near Boulder Colorado in fields like Finance & Accounting Human Resources Information Technology Legal Public Affairs & Sustainability Marketing Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to reimagine the mountain resort experience around the world. Learn more at www.vailresortscareers
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability protected veteran status or any other status protected by applicable law.
VRMRKT
Requisition ID 146288
Required Experience:
IC
Employment Type
Full Time
