Assoc Dir Graduate Enrollment Marketing
Assoc Dir Graduate Enrollment Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Office of Graduate Affairs seeks an Associate Director for Graduate Enrollment Marketing to join its team. Reporting to the Associate Provost for Academic and Graduate Affairs this position will provide leadership and support in advancing the Universitys graduate recruitment enrollment and reporting goals.
The Associate Director for Graduate Enrollment Marketing will have a handson role in implementing strategic marketing strategies and companion strategies that drive and support annual graduate enrollment goals. The position works in collaboration with a variety of colleagues and constituencies across the University to meet enrollment and revenue goals for assigned projects.
The ideal candidate will be a collaborative colleague who possesses a strong blend of strategic operational and leadership skills in digital marketing communications admissions initiatives and resultsbased analyses. The Associate Director for Graduate Enrollment Marketing will work on the implementation and continual optimization of marketing activities and campaigns designed to generate and nurture quality leads applicants and enrolled students. This position will work primarily within Slate CRM to create and implement email and SMS communications to prospective students. The incumbent will also be responsible for working in close collaboration with the Division of University Relations related to the design and production of targeted print materials (publications postcards letters event invitations posters envelopes) mailings emails digital content and text messages.
Duties and Responsibilities:
Communications:
Manage and build overall email marketing strategy.
Create and deploy automated communication flows (i.e. drip email and text message campaigns). This includes but is not limited to developing content scheduling releases of campaigns identifying target audiences proofing messages and monitoring campaign metrics and performance. Requires extensive use of CRM system (Slate).
Collaborate closely with the Division of University Relations on a lead generation strategy.
Develop and write content to support the entire graduate enrollment funnel process.
Analytics:
Analyze campaigns and suggest more efficient strategies to boost return on investment.
Determine email marketing KPIs and develop and present reports on a weekly to monthly basis.
Web and Digital:
Provide content and oversight for various graduate website pages (position will be responsible for regular updates and collaborating with departments to obtain content).
An understanding of how to create digital campaigns e.g. Google Keyword Search Google Display Video and IP device targeting.
General:
Participate in the development of print video and other marketing collateral for graduate enrollment and collaborate with external and internal agents (staff faculty designers photographers et al..
Works with the Executive Director of Graduate Admissions and Recruitment and the Manager of Graduate Affairs Operations to optimize CRM capabilities. e.g. build new streams of communication in order to increase engagement.
Work collaboratively with the graduate enrollment team and University Relations to ensure that all marketing reflects consistent and timely onbrand/onvoice messages.
Build and maintain relationships with internal and external university partners.
Remain current on trends and best practices in marketing with a focus on higher education and enrollment.
Other duties and responsibilities assigned as needed.
Required Qualifications:
Oral: Demonstrated ability to effectively communicate across a diverse population. Excellent public speaking skills ability to present the University to prospective students and other constituencies. Strong written and verbal skills.
Written: Excellent written ability. Proven ability to conceive and execute a robust communications campaign to prospective students.
Experience: 3 5 years of relevant work experience preferably in an enrollment management setting in higher education.
Strong project management skills; ability to organize prioritize and meet deadlines. Ability to understand business processes and creatively use technology to improve upon them.
Experience with Technolutions Slate CRM very strongly preferred. Must have prior experience working with CRM tools and Student Information Systems for the purposes of recruitment and student information tracking.
Facility with all Microsoft Office Suite applications.
Bachelors degree
Desired Qualifications:
Written Communications:
Ability to conceive and execute a communications campaign to prospective students.
Excellent written and verbal communication skills required.
Oral Communications:
Demonstrated ability to effectively communicate across a diverse population. Excellent public speaking skills ability to present the University to prospective students and other constituencies. Strong written and verbal skills.
Masters degree strongly preferred
Salary Grade:
AD180 Administrative
Exempt/Nonexempt:Exempt
Physical Demands: General Office Environment
Special Instructions to Applicants:
Seton Hall University is committed to programs of Equal Employment Opportunity (EEO) and the principles of affirmative action.
Employment Type
Full-Time
