Marketing Director - LST
Marketing Director - LST
Posted on :
27-03-2025
Employer Active
1 Vacancy
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Job Description
KEY RESPONSIBILITIES
- Strategy
- Develop and implement a comprehensive Marketing strategy including brand identity to drive business growth and market expansion.
- Define the strategy and action plan of the Baking Center including new product development and market launch activities according to the companys strategy jointly with the Baking Center Manager as well as the MEA Coordinator.
- Lead mentor and manage the team fostering a culture of creativity innovation collaboration and high performance.
- Collaborate crossfunctionally with sales product and commercial teams to align marketing initiatives with business objectives.
- Prepare and manage marketing budgets effectively optimizing resources to maximize ROI.
- Trade Marketing
- Oversee trade marketing initiatives including promotional campaigns events (fairs trade shows etc. and partnerships to enhance brand visibility.
- Lead the successful of CRM projects and loyalty programs to enhance customer engagement.
- Oversee the creation and management of marketing materials brand assets and communication strategies to maintain brand consistency.
- Digital Marketing
- Drive digital marketing efforts including content strategy social media SEO and performance marketing to achieve key KPIs.
- Utilize digital platforms to enhance customer engagement and brand awareness.
- Manage digital campaigns and work closely with agencies to optimize online presence.
- Ensure continuous improvements and innovation in digital marketing efforts.
- Corporate Communication
- Oversee corporate messaging press releases and key announcements
- Lead partnerships and maintain relationships with stakeholders in the Wheat/Flour/Bread sector and media and industry influencers
- Ensure consistency of brand voice and tone across all communication channels
- Collaborate with executive leadership to shape the companys public image and strategic narrative
- Marketing Analytics & Reporting
- Conduct market and competition analysis to track industry trends.
- Utilize data analytics to monitor market trends customer insights and campaign performance ensuring datadriven decisionmaking.
- Conduct market surveys and competitive analysis to identify opportunities for business growth.
- Provide regular activity reporting in the form of dashboards analyzing the impact of various marketing actions through KPIs.
- Support & Assistance to the Sales Force
- Work closely with the Sales Director to establish a strong duo team and contribute to company strategic goals.
- Support the Sales field force and customers (craft and industry) through Baking Center activities.
- Ensure the promotion of marketing projects with local teams and internal communication on upcoming initiatives.
- Raise awareness train and support the sales teams and distributors on the marketing plan tools and campaigns.
- Maintain strong relationships with external agencies and service providers to ensure highquality marketing .
Qualifications :
- Bachelors or masters degree preferably in Food Engineering or Marketing Business Administration or a related field.
- Legally authorized to work in Trkiye.
- Excellent command of both Turkish and English. French is a plus.
- Minimum of 10 years of experience in marketing leadership roles preferably within Food Food Ingredients FMCG industries
- Proven track record in developing and executing successful marketing strategies and campaigns.
- Strong expertise in trade marketing digital marketing and brand management.
- Experience in managing a marketing team and fostering a culture of innovation and excellence.
- Proficiency in data analysis market research and CRM tools to drive insights and decisionmaking.
- Excellent communication leadership and project management skills.
Additional Information :
Contact: &
Please note that this role requires Turkish language.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Department / Functional Area
Key Skills
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