Lifecycle Marketing Manager

Position Overview

We are seeking a proactive and experienced Customer Marketing Specialist to join our marketing team. The ideal candidate will have a strong background in customer marketing within the SaaS industry with a particular focus on upsell and crosssell initiatives. This role will be crucial in developing and executing global marketing strategies to drive customer engagement and revenue growth.

Key Responsibilities:

Upsell and CrossSell Initiatives:

• Manage upselling and crossselling projects within the existing customer base with a focus on revenue growth.

• Oversee all aspects of owned projects endtoend: defining planning and executing.

• Standardize processes across diverse markets with a focus on building scalable solutions.

Segmented and Targeted Communication:

• Prepare and execute segmented communication plans to effectively reach diverse customer groups.

• Utilize datadriven insights to tailor messaging and offers to specific customer segments.

• Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates.

Lead Generation and Inbound Marketing:

• Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and crosssell or drive ecommerce purchases.

• Develop targeted campaigns through email or through product touch points to nurture customer relationships ensure product adoption and grow awareness of additional features and products.

• Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable ecommerce growth.

Growth Contribution:

• Contribute to the growth of highpotential projects by identifying and leveraging key opportunities.

• Support the development and of strategies to scale successful initiatives globally.

• Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations

Collaboration:

• Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly.

• Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates.

• Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue.

• Cooperate with different marketing teams to create develop and execute planned projects ensuring synchronization of efforts and driving collective success.

Qualifications :

• Bachelors degree in Marketing Business or a related field.

• 35 years of experience in customer marketing preferably within the SaaS or healthcare industry.

• Excellent written and verbal communication skills.

• Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage).

• Ability to work independently and as part of a global team.

• Strong analytical skills and a datadriven mindset.

• Ability to manage multiple projects and meet deadlines in a fastpaced environment.

• Background in B2B marketing with experience in the Small and Medium Business (SMB) segment being a strong plus.

Additional Information :

Process of getting to know each other (preliminary)

• 30 Recruiter Screen with Ainhoa Hameeuw our Global Talent Partner
• 60 Interview with Martyna BalaChrupek (hiring manager of this role)
• Business Case preparation
• 60 min Business Case presentation to Martyna & Marta Wrzosek (CMO)
• References & Offer

What will you get in return:

• Competitive salary appropriate to your experience.
• Private health plan.
• Share options plan after 6 months working with us.
• Free English classes.
• Remote working model.
•  Unlimited access to the Ifeel emotional wellbeing tool .
•  Free birthday to spend the day with your loved ones!
• Join our team and share the greatness! Participate in our successful referral programme and get rewarded for bringing in exceptional talent like yours.
• Last but most important: an amazing team that will welcome you and support you along the way.

Remote Work :

No

Employment Type :

Fulltime