eCommerce Experience Manager

Conversion Optimization & Business Impact:

• Analyze and identify highimpact areas of the customer journey focusing on layout navigation product presentation and checkout flow to reduce friction and enhance the user experience.
• Develop hypotheses and iterative test plans to refine site functionality visual merchandising and promotional strategies.
• Leverage behavioral and transactional data to design actionable improvements that drive measurable business outcomes including sales growth and customer engagement.
• Partner with Analytics team to build dashboards to monitor and report on key performance metrics including conversion rates product performance and customer satisfaction.

Product Merchandising Strategy:

• Analyze sales data market trends and customer behavior to recommend optimal product assortments and merchandising strategies.
• Partner with external team members to align product merchandising with branding efforts ensuring a seamless integration of eCommerce and brand goals.
• Select featured products for homepage promotional pages and marketing campaigns based on datadriven insights.
• Optimize product categories and landing pages to maximize discoverability and conversion ensuring site content aligns with customer expectations and business priorities.
• Track seasonal sales patterns and make recommendations for pricing promotions and featured items to drive consistent growth.

User Experience Leadership:

• Drive the UX strategy and ensure alignment with eCommerce objectives for conversion customer satisfaction and engagement.
• Collaborate with the creative team and marketing stakeholders on developing improved UX designs tests and recommendations ensuring a cohesive and optimized customer experience.
• Lead Voice of Customer (VOC) initiatives capturing feedback to prioritize and implement improvements.
• Work closely with design and development teams to optimize navigation product pages and overall site architecture.
• Stay informed on emerging UX trends and tools incorporating best practices to maintain a competitive and engaging platform.

Collaboration & Alignment:

• Act as the primary liaison between internal eCommerce teams the product marketing team and other stakeholders to align merchandising and UX strategies with broader business goals.
• Bridge the gap between eCommerce goals and brand objectives ensuring strategies are aligned to deliver a cohesive message across all touchpoints.
• Communicate findings plans and progress effectively to crossfunctional teams and external partners ensuring transparency and alignment.
• Champion a culture of datadriven decisionmaking encouraging a focus on testing and optimization in all aspects of the eCommerce strategy.

Key Objectives

• Continuously improve the customer experience to achieve measurable business outcomes including increased sales customer retention and engagement.
• Ensure seamless collaboration between the eCommerce team Partnership Marketing and the Product marketing teams to align strategies and deliver exceptional customer experiences.
• Use datadriven insights to develop innovative strategies that drive conversion elevate the user experience and maximize product merchandising effectiveness.

Qualifications :

• Strong analytical skills with a track record of leveraging data to inform decisions and drive results.
• Proven experience in eCommerce optimization testing and UX/UI strategy.
• Familiarity with eCommerce platforms analytics tools and testing technologies.
• Expertise in digital merchandising strategies sales trends and customer behavior.
• Excellent communication and presentation skills with experience collaborating across internal teams and external partners.
• A resultsdriven mindset with a passion for improving customer experiences and driving business growth.

Essential Knowledge & Education:

• Bachelors degree in Marketing Business eCommerce Digital Strategy or a related field (or equivalent work experience).
• Strong understanding of eCommerce platforms digital merchandising and UX best practices.
• Knowledge of conversion rate optimization (CRO) A/B testing methodologies and multivariant testing strategies.
• Familiarity with customer journey mapping behavioral analytics and engagement metrics to drive datadriven improvements.
• Experience working with analytics tools (Google Analytics Adobe Analytics Hotjar or similar platforms) to assess performance and identify opportunities.
• Understanding of SEO principles and their impact on eCommerce visibility and conversion.

Key Skills & Experience:

• DataDriven Decision Making: Ability to analyze sales data customer behavior and performance metrics to optimize product placement navigation and conversion.
• UX & CustomerCentric Thinking: Expertise in enhancing the digital customer journey reducing friction and creating a seamless shopping experience.
• eCommerce Merchandising: Strong skills in product selection categorization and pricing strategies to maximize discoverability and sales.
• Collaboration & CrossFunctional Leadership: Proven ability to work with marketing design and development teams to align business goals with eCommerce strategies.
• Project Management: Strong organizational and time management skills to manage multiple projects and deadlines effectively.
• Communication & Presentation Skills: Ability to clearly convey ideas strategies and performance insights to stakeholders at all levels.

Abilities:

• Ability to translate data insights into actionable eCommerce strategies.
• Ability to identify trends forecast demand and make databacked merchandising decisions.
• Ability to work independently in a fastpaced environment while managing multiple priorities.
• Ability to stay ahead of industry trends and apply best practices to improve site performance and customer experience.
• Ability to bridge the gap between eCommerce goals and company objectives ensuring alignment with overall business strategy.

This role requires a blend of analytical expertise creative problemsolving and strategic thinking to continuously enhance the digital shopping experience and drive measurable business growth.

Pay Range: $100000 $115000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information :

• Thriving Wellness Community: Access to topnotch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of ondemand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our companywide mentorship program to share goals overcome challenges and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy societyquality education and medical care economic mobility and a healthy environmentto help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate companyprovided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Say everything and share your Love Out Loud with the gift of Teleflora flowersall made by hand and delivered by hand by your local florist. With more than 10000 member florists in North America alone Teleflora offers the kind of personal touches artistry and expertise you expect from a trusted neighborhood floristeven if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstepTelefloras network of professional florists creates artistic arrangements personally delivered in a vase often on the same day. Teleflora makes every day an occasion with a twoinone gift that includes a multipurpose keepsake container for longlasting enjoyment. For more visit: www.teleflora or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment. 

Telefora is part of The Wonderful Company a successful fastgrowing privately held $6 billion company with 10000 employees worldwide. The Wonderful Companys connection to consumers has health at its heart and giving back in its DNA. The company has a longstanding commitment to corporate social responsibility including more than $1 billion invested in environmental sustainability; $65 million in charitable giving education initiatives and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in Californias Central Valley. To view the current Corporate Social Responsibility report visit csr.wonderful.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color region sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.

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