Assist in developing and implementing complete marketing strategies targeted to the target market and geography.
Identify target demographics and create plans and campaigns to increase brand exposure attract new customers and nurture client loyalty.
Collaborate with the sales and operations departments to connect marketing activities with sales goals.
Launch and manage marketing campaigns on several channels including as internet print outofhome advertising and social media.
Ensure that campaigns are executed on schedule and within budget.
Monitor campaign success and make modifications based on datadriven insights to get optimal results.
Strengthen and sustain the company's brand image in the local market.
Maintain consistent and clear brand messaging across all marketing media.
Manage brandrelated initiatives like packaging design and promotional materials.
Manage the generation of marketing content such as advertising copy and social media posts to ensure it is engaging relevant and suitable.
Plan coordinate and carry out company events such as sponsorships partnerships and product launches.
Oversee all event materials including booths promotional collateral and other resources.
Conduct market research to learn about local consumer behavior trends and preferences.
Analyze competitor activity and market circumstances in the target location then provide actionable insights and recommendations based on the research findings.
QUALIFICATIONS:
Has a bachelor's degree in Marketing Management or any related course.
Minimum of 5 years of Marketing experience in F&B or FMCG setting.
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