B2B Growth Marketer
B2B Growth Marketer
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Join the Frends marketing team and impact our growth journey
As a B2B Growth Marketer at Frends your main goal is to drive demand generation optimize the digital journey and improve website conversion rates. You will take full ownership of website management ABM campaigns and customer marketing efforts to increase pipeline generation and revenue expansion through upsell and crosssell initiatives.
Youll work closely with sales customer success and product marketing to ensure our campaigns messaging and digital experiences effectively engage both new prospects and existing customers. You are datadriven executionfocused and always looking for ways to optimize and scale growth efforts.
What Youll Own & Deliver
- Website Management & CRO: Oversee the entire website strategy ensuring it effectively converts visitors into leads and supports business growth.
- ABM & Demand Generation Campaigns: Plan execute and optimize multichannel ABM campaigns targeting key accounts industries and use cases.
- Customer Marketing & Retention Strategy: Develop upsell and crosssell campaigns to increase adoption and expansion within existing accounts.
- Growth Experimentation: Identify test and scale new demand generation and retention tactics based on performance insights.
- Performance Analysis & Reporting: Track measure and report on campaign effectiveness using data to refine strategy and .
Who You Are
- 5 years of experience in B2B demand generation growth marketing with a proven track record of delivering pipeline growth and revenue expansion.
- Experience owning website strategy and conversion rate optimization (CRO) to drive lead generation.
- Strong expertise in ABM campaign across LinkedIn paid media and targeted outreach.
- Experience in customer marketing upsell/crosssell campaigns and retention strategies.
- Ability to work crossfunctionally with sales customer success and product marketing to align campaigns with business objectives.
- Datadriven mindset with experience in performance analysis and marketing attribution.
- Selfstarter with a bias for actionyou thrive in and resultsdriven environments.
- Fluency in written and spoken English.
Nice to Have
- Experience with HubSpot or other CRM and automation tools.
- Background in B2B SaaS or integration technologies (iPaaS API management automation etc.
- Familiarity with landing page optimization tools and A/B testing.
Why Frends
- Exciting Role & Professional Growth:Engage in a new role that allows you to continuously learn and impact our growth journey.
- Innovative Environment:Be part of a forwardthinking company with a strong focus on innovation.
- Collaborative Culture: Work closely with our marketing sales and other supportive colleagues.
- Trust freedom and flexibility: Enjoy our low hierarchy and flexible and relaxed organizational culture.
- Flexible Work Mode:Enjoy modern flexible working times and hybrid work options.
- Competitive Salary adequate to your expertise.
Read from our blog why talents choose Frends and why Frendszies stays with us.
Interested in joining us
If youre ready to join a dynamic growing company please submit your resume and a cover letter explaining why youre the perfect fit for this role. Get in touch and lets connect!
Additional Information
- The start is flexible according to your situation.
- While were open for remote candidates located in Europe we do set a higher preference forcandidates from our Swedish or Finnish HQ offices. If youre an applicant from outside these areas youre expected to visit either at least once a quarter inperson.
- You will be reporting to the CMO keeping a close collaboration with the rest of the marketing and salesteams.
- Our recruitment process includes three to four discussions. To ensure a smooth and informative process you will meet at least our People Integrator a Marketing Team Member and CMO. Case study and reference checks are also included.
- Please note that we accept applications for this position only through our career website.
Want to know more about Frends
Recognized in the Gartner Magic Quadrant for Integration Platform as a Service Frends continues to grow rapidly in the Nordic European and global markets. Frends is chosen as one of the best integration platforms on the peertopeer review platform G2 earning badges for Easiest Setup Fastest Implementation and Easiest Admin. Our customers give us 4.5 out of 5 stars on Gartner Peer Insights.
Visit ourwebpage. Check out ouruse cases. Listen to ourwebinars. Learn more about Frendszone from ourblogs.
Employment Type
Full Time
