Performance Marketing Specialist
Performance Marketing Specialist
Posted on :
26-03-2025
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1 Vacancy
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Job Description
We are looking for a Performance Marketing Specialist to lead and execute paid advertising campaigns across all digital platforms. The ideal candidate will have expertise in Google Ads Meta Ads (Facebook & Instagram) LinkedIn Ads YouTube Ads and other paid media channels to drive lead generation brand awareness and customer acquisition.
Key Responsibilities:
1. Paid Media Strategy &
- Plan create and optimize performance marketing campaigns on Google Facebook Instagram LinkedIn YouTube and other platforms.
- Develop and manage PPC display search retargeting and paid social media campaigns.
- Continuously analyze and optimize ad copies visuals landing pages and conversion funnels.
2. Campaign Management & Optimization
- Conduct A/B testing on ad creatives headlines CTAs and targeting strategies.
- Optimize campaigns based on CTR CPC CPA ROAS and conversion rates.
- Implement lookalike audiences custom audiences and interestbased targeting to maximize reach and engagement.
3. DataDriven Insights & Reporting
- Track and analyze ad performance metrics using Google Analytics Facebook Business Manager Google Ads Manager and other analytics tools.
- Provide weekly and monthly performance reports with insights and recommendations.
- Adjust strategies based on realtime campaign data and market trends.
4. Budget Management & ROI Optimization
- Manage and allocate advertising budgets across different platforms for maximum ROI.
- Optimize ad spend efficiency to generate highquality leads at a lower cost.
- Identify opportunities to scale successful campaigns while minimizing waste.
5. Competitor & Market Analysis
- Conduct competitive research to understand industry trends and best practices.
- Stay updated on new ad formats platform updates and algorithm changes.
- Experiment with new advertising platforms and strategies to expand reach.
Requirements
Education: Bachelor s/Master s degree in Marketing Business Digital Media or a related field.
Experience: 35 years in performance marketing digital advertising or paid media management.
Skills & Expertise:
- Proven experience managing paid campaigns on Google Ads Facebook Ads Instagram Ads LinkedIn Ads and YouTube Ads.
- Strong knowledge of Google Analytics Facebook Pixel Conversion API and UTM tracking.
- Expertise in keyword research audience segmentation and retargeting strategies.
- Experience with Google Tag Manager (GTM) and event tracking.
- Ability to analyze large datasets and generate actionable insights.
- Strong understanding of landing page optimization and conversion rate optimization (CRO).
- Familiarity with email marketing and automation tools is a plus.
Education: Bachelor s/Master s degree in Marketing, Business, Digital Media, or a related field. Experience: 3-5 years in performance marketing, digital advertising, or paid media management. Skills & Expertise: Proven experience managing paid campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads. Strong knowledge of Google Analytics, Facebook Pixel, Conversion API, and UTM tracking. Expertise in keyword research, audience segmentation, and retargeting strategies. Experience with Google Tag Manager (GTM) and event tracking. Ability to analyze large datasets and generate actionable insights. Strong understanding of landing page optimization and conversion rate optimization (CRO). Familiarity with email marketing and automation tools is a plus.
Employment Type
Full Time
Key Skills
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