SEO Specialist
SEO Specialist
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1 Vacancy
Job Description
FILINVEST COMPANY: FILINVEST LAND INC.
JOB SUMMARY:
The SEO Specialist is responsible for optimizing Filinvests digital assets to improve search engine visibility drive organic traffic and support digital lead generation efforts. This role involves performing keyword research developing SEO strategies managing onpage and offpage optimization and providing datadriven recommendations to enhance the performance of corporate websites and digital campaigns.
QUALIFICATIONS and SKILLS:
- Bachelors Degree in Marketing Digital Marketing Information Technology Business or a related field.
- At least 23 years of experience in SEO and SEM roles.
- SEO certifications from platforms like HubSpot SEMrush or Moz are preferred. Google Ads Certification is a plus.
- Proficiency in SEO tools such as Google Analytics Google Search Console SEMrush Ahrefs and Moz.
- Strong understanding of onpage offpage and technical SEO principles. Strong analytical skills with the ability to interpret data and provide actionable insights
- Experience managing and optimizing Google Search Ads campaigns.
- Knowledge of HTML CSS and JavaScript as they relate to SEO best practices.
- Familiarity with content management systems (CMS) such as WordPress.
- Work location: Mandaluyong City
JOB RESPONSIBILITIES:
Search Engine Optimization
- Conduct keyword research and implement effective SEO strategies to improve organic search rankings.
- Optimize website architecture meta descriptions tags and onpage elements for better search visibility.
- Monitor and analyze website performance using tools such as Google Analytics Google Search Console and SEMrush.
- Ensure all content is optimized for SEO including blogs landing pages and product descriptions.
- Implement linkbuilding strategies and outreach initiatives to enhance domain authority.
Google Search Ads Management
- Plan execute and monitor Google Search Ads campaigns to drive traffic and conversions.
- Perform keyword research and ad copy optimization for better ad quality scores.
- Analyze performance metrics and continuously adjust bidding strategies for optimal ROI.
- Collaborate with the creative and content teams to develop highconverting ad copies and landing pages.
- Provide regular reports and insights on paid search performance and improvement areas.
Technical SEO & Website Management
- Identify and fix technical SEO issues such as crawl errors page speed optimization and mobile friendliness.
- Collaborate with the IT/web development team to ensure website structure and code align with SEO standards.
- Optimize site maps and schema markup for better search visibility.
SEO Reporting & Analysis
- Generate and present SEO performance reports highlighting key insights and recommendations.
- Use analytics tools to track rankings organic traffic and conversion rates.
- Monitor competitors SEO strategies and suggest improvements based on industry trends.
Employment Type
Full Time
