Omnichannel Data Analytics Manager
Omnichannel Data Analytics Manager
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Job Description
OC Analytics & Insights
Identifies and understands OC problems opportunities and initiatives for which analytical models can drive the development of an appropriate solution
Applies knowledge of statistics data modeling data sciences and artificial intelligence to recognize patterns in customer behaviour and make valuable discoveries that improve customer engagement
Establishes scalable efficient and automated processes for large scale data analyses/insights generation and model development validation and implementation
Conducts customer segmentation and performs continuous refinement on it
Generates insights on behaviour/preferences/needs of target HCPs from HCP social listening data to recommend next best action and deliver enhanced customer experience (CX)
Performance Tracking & Reporting
Supports in the development and of short and longterm measurement plans for proposed campaigns tactics partnering with other key stakeholders as needed
Performs A/B testing scenario analysis and other deep dive analyses to address business questions related to OC and impact
Develops processes and tools to monitor and analyze the performance of OC campaigns channels and content
Leverages knowledge of internal/external data sources to build a consolidated view on LOC s (country) OC effectiveness basis CX metrics HCP feedback survey responses and campaign performance
Crossfunctional Collaboration
Participates in crossfunctional stakeholder meetings ensuring project requirements are delivered within agreed timelines and approved budget
Collaborates with internal COEs to identify new approaches such as data science techniques and new data sources to power OC analytics and activation opportunities
Project Management and Support
Creates appropriate project concept documents including data selection criteria aggregation requirements measurement definitions and appropriate analyses based on business requirements
Supports integration of OC dynamics with broader analytics activities to help paint full picture of commercial and customer engagement/experience
Remote Work :
No
Employment Type
Full Time
