Marketing Automation Specialist
Marketing Automation Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Company: ALK Digital Customer Engagement Division
Location: Krakw Poland (Office: Aleja Pokoju 1
Experience Level: 23 years
Did You Know
Allergy is the most common chronic disease. Join us in making life with allergies surprisingly simple!
About the Role
We are seeking a detailoriented and techsavvy Marketing Automation Specialist to join our team. In this role you will play a key part in optimizing our marketing processes and driving personalized customer engagement through marketing automation tools. You will collaborate with crossfunctional teams to implement manage and improve automated campaigns that align with our business objectives.
Key Responsibilities
Design implement and manage automated marketing campaigns using platforms like Braze HubSpot Marketo Pardot or similar tools.
Build and optimize workflows email templates landing pages and forms to support marketing initiatives.
Segment and maintain marketing databases to ensure targeted and personalized communication.
Collaborate with content and design teams to develop engaging assets for campaigns.
Monitor and analyze campaign performance providing actionable insights to improve effectiveness and ROI.
Conduct A/B testing to optimize email performance landing pages and workflows.
Ensure compliance with GDPR and other data privacy regulations in all marketing activities.
Stay updated on the latest trends and advancements in marketing automation tools and techniques.
Qualifications
23 years of professional experience in marketing automation or a related field.
Handson experience with marketing automation platforms such as Braze HubSpot Marketo Pardot or similar.
Strong understanding of email marketing best practices lead nurturing and CRM integration.
Analytical mindset with the ability to interpret data and generate actionable insights.
Knowledge of basic HTML/CSS for customizing email templates and landing pages (a plus).
Excellent organizational skills and attention to detail.
Strong communication skills and the ability to work collaboratively across teams.
Preferred Qualifications
Familiarity with marketing strategies such as lead scoring customer journey mapping and lifecycle marketing.
Experience in B2B or B2C marketing environments.
Understanding of SEO SEM and digital analytics tools like Google Analytics.
What We Offer:
Dynamic Work Environment: Engage in meaningful projects that have a significant impact on our organization and customers.
Collaborative Culture: Join a team that values knowledge creation and team engagement.
Modern Office Amenities: Enjoy a workspace designed with Danish aesthetics open floorplans and collaborative areas.
Benefits Include:
Health and Wellness: Multisport card private medical care life insurance.
Perks: Sodexo card company bicycles holiday donations and Christmas vouchers.
WorkLife Balance: Flexible working hours and an additional day off on your birthday.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
