Marketing Automation Specialist
Marketing Automation Specialist
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1 Vacancy
Job Description
SOTI is committed to providing its employees with endless possibilities; learning new things working with the latest technologies and making a difference in the world.
Job Title: Marketing Automation Specialist
Location: Mississauga Canada
Who We Are
At SOTI we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software.
To us being visionary is more important than doing things the way theyve always been done.
Whats in it for you
The People From our humble origins in our founders basement to our industry leading position today SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth continuous innovation and fun.
The Growth Our environment fosters new ideas fresh perspectives and the ability to take them over the goal line. SOTI is a fastpaced environment with a global reach that encourages you to make your mark and be part of something big!
The Technology Youll get the chance to work with leading edge technologies and take on complex and interesting projects as part of highly collaborative and agile teams. You will work alongside SOTIs partners which include leading tech giants that will keep you on the cusp of emerging technologies.
What Youll Do
Development:
Manage and build personalized journeys in Pardot for Marketing through communication workflows program logic and testing with crossfunctional stakeholders.
Create timely and relevant communication flows aligning to customer/prospect interactions needs and expectations across 1:1 Lifecycle Product and lead nurturing journeys.
Use testandlearn scenarios for new communication flows and strategies to increase customer engagement and retention.
Leverage data segmentation for targeted customer communication strategy and gatekeep the number of touchpoints for customers and prospects.
Craft compelling and conversiondriven email copy to enhance engagement across customer partner and prospect touchpoints.
Data & Measurement:
Ensure compliance with the email marketing program visvis CASL CANSPAM CCPA GDPR and any other laws pertaining to the countries in which SOTI does business.
Monitor and analyze key performance indicators (KPIs) to measure the success of customer/prospect journey initiatives.
Review assess and evaluate all programs for impact and optimization.
Interpret customer/prospect data to identify journey triggers across lifecycle segments to drive desired customer behaviors.
Leverage segmentation approaches and brand personas to personalize journey communications.
Prepare and present regular reports on customer journey performance to senior management and share insights and recommendations with stakeholders.
Strategy:
Provide strategic support on the direction of the email marketing program including email template design dynamic email personalization content strategy mobile optimization and coordination with other digital channels.
Collaborate with the team to develop communication flows and execute personalized touchpoints.
Analyze customer data to understand behavior and preferences and map out customer journeys for approvals.
Identify pain points and opportunities for improvement to develop and implement strategies that enhance the experience.
Drive acquisition and retention through ongoing iteration and optimization of existing journeys and advocate to create the best possible customer partner or prospect experience.
Experience Youll Bring
Experience within an email marketing or marketing automation role; experience in SAAS is considered an asset.
An undergraduate degree (or higher) in Technology Marketing or Business or equivalent work experience.
Experience using a CRM system such as Salesforce and marketing automation/email software like Pardot.
Working knowledge of Salesforce to manage customer data and interactions.
Expert knowledge of Marketing Automation platforms such as Pardot and the ability to use it to improve customer experience.
Experience in managing and developing journeys for automating marketing communications including 1:1 Lifecycle Product and Lead nurturing.
Handson experience in developing and implementing customer lifecycle journeys.
Experience in data analysis and the ability to use data to inform decisionmaking.
Advanced user of Microsoft Power BI Excel PowerPoint and other key Microsoft Office tools.
Expertise in driving customer journey mapping through creative visual flows and outlining logic.
Experience in project management and the ability to work in an agile environment.
Must have knowledge of communication compliance best practices (CASL PII CANSPAM GDPR).
Strong analytical skills and the ability to use data to inform decisionmaking.
Working knowledge of HTML and CSS.
Strong knowledge of email marketing KPIs and conversion metrics.
B2B experience is an asset.
Strong email copywriting experience.
Pardot & Salesforce Certification is an asset.
Whats in it for you
The People From our humble origins in our founders basement to our industryleading position today SOTI has worked hard to foster a company culture that we can all believe in a culture that emphasizes personal growth continuous innovation and fun.
The Growth Our environment fosters new ideas fresh perspectives and the ability to take them over the goal line. SOTI is a fastpaced environment with a global reach that encourages you to make your mark and be part of something big!
The Technology Youll get the chance to work with leadingedge technologies and take on complex and interesting projects as part of highly collaborative and agile teams. You will work alongside SOTIs partners which include leading tech giants that will keep you on the cusp of emerging technologies.
About SOTI
SOTI is the worlds most trusted provider of mobile andIoT managementsolutions with more than 17000 enterprise customers and millions of devices managed worldwide. SOTIs innovative portfolio of solutions and services provide the tools organizations need to truly mobilize their operations and optimize their mobility investments. SOTI extendssecure mobility managementto provide a total flexible solution for comprehensive management and security of all mobile devices and connected peripherals deployed in an organization.
At SOTI we celebrate the uniqueness of our global teams and are proud to be an equal opportunity workplace. We are curious problem solvers who are committed to bringing the best mobile and IoT management solutions to market. We offer careers with #EndlessPossibilities.
What are you waiting for Apply today!
#LIVA1
If you want to bring your ideas to life apply at SOTI today.
We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process please notify People & Culture at .
Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter SOTI will not consider or agree to payment of any referral compensation or recruiter fee.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
