Senior Marketing Manager Career Choice

Career Choice is Amazons education benefit designed to support our frontline employees in advancing their careers through skills training and education. Available in 14 countries we offer regionally specific programming through a large network of approved training providers to support employees in taking the next step in their career towards indemand jobs.
We are seeking a results driven Senior Marketing Manager to oversee Career Choice strategic communication across 14 countries in North America and Rest of world.
Youll be responsible for conceptualizing executing and analyzing big marketing campaigns with a particular emphasis on increasing engagement for our associate population driving awareness for top content and reenforcing the Career Choice brand. Through strategic and creative thinking leveraging customer insights and demonstrating operational excellence youll flawlessly execute a comprehensive marketing plan for the Career Choice Program and develop campaigns that increases associate engagement.

This is a highly crossfunctional role that requires close partnership across teams such as Product BI Internal Communications PR and Policy to manage multiple milestones and shifting requirements in a fluid fastmoving environment.

You will build deliver measure and refine strategies for associate engagement and retention.

Key job responsibilities
You will have demonstrable expertise in datadriven lifecycle marketing strategy as well as campaign and measurement. You will be comfortable dealing with ambiguity as we test our way into new marketing placements and channels. You will have shown youre able to work in a dynamic international environment and can deliver results.

You will have demonstrable expertise in building largescale marketing campaigns brand building and postcampaign measurement. You will be comfortable working across several internal teams to bring campaigns to life. You will have shown youre able to work in a dynamic international environment and can deliver results.

Strong drive for results with the ability to manage independently and take calculated risks while thinking big and outside the box.

The ideal candidate will be comfortable dealing with significant ambiguity have strong ownership can work successfully across global teams and have a good sense of metric based decision making.

Takes a databased approach including coordinating A/B tests to measure success and deliver results focusing efforts on campaigns that successfully connect eligible associates with relevant resources and participants and graduates with upskilling opportunities.

Operationally executes on defined strategy with our internal partners undertaking the campaign creation process through deliberate communications plans including content materials and recommended channels and coordinating partners to deliver against business objectives and campaign goals.

Unpack marketing insights using A/B testing and targeted communications to help paint a picture of the hourly associates marketing dynamics and behavior in collaboration with Associate Experience & Product.

8 years of professional noninternship marketing experience
7 years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Bachelors degree in Communications Marketing or a related field
Portfolio of work demonstrating digital storytelling capabilities

Experience driving direction and alignment with large crossfunctional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience building executing and scaling cross functional marketing programs
Demonstrated ability to manage multiple projects prioritization planning and task delegation
Outstanding interpersonal skills decisive actionoriented and able to motivate and inspire others
Proven track record working with crossfunctional stakeholders (technical and nontechnical) to deliver results
Strong analytic approach and experience leveraging customer insights to drive decisions
Attention to detail excellent organization skills and ability to manage multiple projects and responsibilities
Proven ability to influence others using storytelling through data including crossfunctional leadership
Excellent project management skills including managing diverse stakeholders external agencies and multiple campaigns simultaneously
Natural curiosity to measure test learn and iterate through A/B testing
Marketing agency experience in a customerfacing role is a plus
Experience with strategic planning and of largescale marketing campaigns
Experience using data and metrics to measure impact and determine improvements
Demonstrated ability to prioritize workload and meet deadlines
Significant years of public relations experience

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit https://amazon.jobs/content/en/howwehire/accommodations for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit https://www.aboutamazon/workplace/employeebenefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.