Marketing Director Sweeteners Fibers
Marketing Director Sweeteners Fibers
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Salary Not Disclosed
1 Vacancy
Job Description
A core member of the platform team tasked with driving accelerated growth for the strategic ingredients of the platform. The Global Marketing Director Sweeteners and Fibers drives the future positioning for the ingredients within the platform and the platform as a whole in the market to work collaboratively with the Portfolio Incubation and Commercial Innovation teams alongside the technical team and regions to deliver on growth plans. The role will help set the
platform strategy drive the marketing and communication plan for the ingredients within the platform while working alongside the solutions marketer to drive sugar reduction and fortification solutions and more to drive synergies and cross platform growth.
This role will leverage product and category insights to fuel future growth and NPD and evolve value propositions. Develop the positioning for the platform and the ingredients/solutions within it. Will work alongside the technical teams particularly with nutrition regulatory applications and sensory to fully leverage the portfolio and define the strategy and execute against it. Develop central campaigns and collateral to build or launch ingredient brands and propositions globally.
The role works with the marketing CofE and the regional marketing teams to ensure a consistent proposition for T&L in the market. Our customers are the key audience (with the end consumer in mind) along with key opinion leaders for sweeteners and fibers healthcare professionals and regulatory bodies. A key member of industry groups communications teams bringing the T&L strategy to the fore with industry partners. Creation of new brands responsible
for all platform/product related content and collateral. Work alongside corporate comms and CofE marketing team to create end to end communication for the platform through digital and social media leading the creation of our 360 support for the ingredient solutions at every touchpoint.
Accountabilities:
- Defines and executes against Sweeteners and Fibers Marketing strategy and annual plan
- Plans and leads Sweeteners and Fibers Marketing initiatives (including related solutions development such as sugar reduction fortification) owning the budget and ROI/KPIs
- Owns develops and communicates Value Propositions for Platform and related solutions (including full training collateral and customer facing materials)
- Supports cross platform and solutions team to develop global Chassis deployment packages creating (internal training and external communication) assets
- Identifies and prioritizes future potential sweetener and fiber spaces leveraging consumer market and competitor insights
- Promotes communication for the platform and ingredients internally and externally
- Connects with Brand Excellence team to leverage the platform under the T&L Brand narrative works with the Corporate Comms team for seamless communication leveraging nutrition sensory regulatory sustainability and other T&L functional experts to strengthen the platform/product propositions.
- Leads the sweetener and fiber marketing group to develop brands ingredient
- propositions and ingredient reputation management (in partnership with industry leaders and organizations)
- Develops key relationships with largest sweetener and fiber users in the industry to evolve the positioning communication and equity of those ingredients globally (ex. Calorie Control Council Coca Cola Nestle)
Requirements:
- 15 Years of experience in marketing within a nutrition or ingredient/food and beverage industry environment
- Ideally experience in both B2B and B2C environments
- Must have shown creativity delivery focus ability to collaborate leadership
- Knowledge of nutrition and food & beverage industry is a must
- Experience with healthcare professional or nutrition science related marketing is valuable
- Ability to mine data for insights leading to NPD and use of VOC to validate ideas
- Experience in creating and building new markets communication and content creation digital marketing creation of engaging customer experience ability to create customer stories using insights data ingredient knowledge
- Global mindset ability to engage with major food and beverage customers and our local teams with a balanced mix of commercial and technical understanding
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California Consumer Privacy Act (CCPA)
The Company is committed to complying with the California Consumer Privacy Act (CCPA) and all data privacy and laws in the jurisdictions in which it recruits and hires employees. We collect the following categories of personal information for the purpose of hiring the best qualified applicants and to comply with applicable employment laws: Name and contact information; Job preference and work availability; Social Security Number and/or other identification information; Education and qualifications; Employment history and experience; Military service; Reference and background check information including relevant criminal history and credit history; Social media information; Preemployment test results; Postoffer medical examination information and results including drug test results; Voluntary selfdisclosure information regarding minority veteran and disability status; and Information provided by you during the hiring process.
Tate & Lyle is an equal opportunity employer committed to the strength of an inclusive workforce.
Required Experience:
Director
Employment Type
Full-Time
