CRM Manager DACH

Were building money without borders for people and businesses and we need your help to make our DACH customer comms bestinclass.

So were looking for a CRM Manager to join our growing CRM team and lead our DACH CRM strategy and implementation. The CRM Manager will own shape and deliver an effective communications strategy for Wises customers: from engaging and exciting product launches to testing and building our lifecycle communications. 

The role will be based in London and will deliver bestinclass customer communications. The role will report into the London CRM team and follow the processes and practices agreed within the CRM team. 

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business. 

Were problem solvers we work with our Product Marketing Tech Analytics UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms across multiple channels (email push notifications inapp messages).

This role is ideal for candidates with midlevel experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but its by no means required..

Your Mission:

• Lead and mentor a growing team of CRM professionals fostering a culture of innovation and excellence.

• Manage internal technical and nontechnical stakeholder communication (Product Managers UX Researchers Designers Copywriters Engineers Analysts Product Marketing Managers etc.

• Develop and manage our DACH CRM strategy including customer lifecycle management segmentation and engagement initiatives.

• Utilise datadriven insights to segment our business customers effectively ensuring that each segment receives tailored and relevant communication and offerings.

• Design and implement effective customer lifecycle management strategies to drive longterm engagement and loyalty through continuous optimisation.

• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customers lifecycle journey.

• Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices compliance requirements through appropriate channels and without errors.

• Responsible for email calendar management deliverability and monthly reporting.

• Implement the localisation process for Wises international campaigns

• Maintain and implement a clear A/B testing plan for DACH

Qualifications :

• Mid level experience in a CRM role with strong focus on segmentation lifecycle management and stakeholder engagement.

• Experience with leading and growing a high growth CRM team.

• Strong track record of successful crosschannel (email push inapp messages etc. lifecycle comms.

• Endtoend planning development and of largescale engaging lifecycle campaigns.

• Customerfirst attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.

• Excellent verbal and written communication skills and strive to have a customerfirst mindset.

• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.

• Selfstarter and impactdriven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. Youre not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour.

• Technicallysavvy with a creative eye. Youre comfortable with technical matters but you also care about how your comms look and what message you send to your customers. 

• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

Desirable:

• Experience in a productdriven environment

• Competency in coding HTML CSS and Shopify Liquid. 

• Experience using SQL and other analytical tools (Looker GA MixPanel etc. 

• Experience using Braze or similar crosschannel marketing platforms.

• Experience working in an international organisation.

Additional Information :

At Wise we do things a bit differently. Theres no corporate nonsense and no oldfashioned hierarchy. Instead we work in dozens of selfsufficient autonomous teams. Think of them like startups within a startup.  

Each team picks the problems they want to solve. So theres no micromanagement. No hiding behind fancy job titles. And no one is telling you what to do. You are your own boss. But youll get tons of guidance and plenty of support from your talented supersmart teammates.  

Were going to be upfront the way we work doesnt suit everyone. But if freedom and lifeaffirming headscratching professional challenges rock your world we could be a match made in heaven.

To find out a bit more about what its like to work at Wise plus a full run through of our employee benefits visit our careers page.

Were people without borders without judgement or prejudice too. We want to work with the best people no matter their background. So if youre passionate about learning new things and keen to join our mission youll fit right in.

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Fulltime