Client is Indias biggest and most successful brand in fitness space
Key Responsibilities :
- Responsible for managing paid campaigns on digital channels. Plan and deploy quarterly monthly and daily budgets.
- Own drive and report on crucial marketing efficiency metrics such as CAC ROAS and LTV
- Manage strategy establish incrementality and drive regular testing to achieve results
- Work closely with the analytics teams to derive meaningful insights uncover patterns and drive a databacked strategy
Eligibility Criteria :
- 46 years of experience working in digital marketing
- Strong knowledge of Meta Ads Google Ads and affiliate channels are a must. SEO understanding is also mandatory
- Understands measurement attribution and incrementality
- Excellent analytical and project management skills strong communication skills
- Engineering / MBA background preferred