Brand Manager
Brand Manager
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Job Description
Overview
At FORMICA Agency we connect with the team our clients and society.
We are hiring a Brand Manager to lead the development and of marketing strategies that align with global objectives while ensuring local market relevance. In this role you will drive brand growth oversee marketing initiatives and collaborate with crossfunctional teams to enhance brand positioning and market share. If you have a passion for brand storytelling a strategic mindset and a knack for this role is for you!
Responsibilities:
Strategic Brand Management
- Develop and execute BTL (BelowtheLine) and ATL (AbovetheLine) marketing strategies in collaboration with agencies and local/global stakeholders.
- Implement brandbuilding initiatives to drive market penetration and consumer engagement.
- Ensure brand consistency across all marketing and communication touch points.
Marketing Campaign & Calendar Management
- Develop and manage an annual marketing calendar to ensure timely of campaigns promotions and key initiatives.
- Work with internal teams and external agencies to oversee campaign ensuring alignment with business objectives.
- Analyze market trends and competitor activity to optimize marketing strategies.
Brand Growth & Performance Tracking
- Drive brand growth through innovative marketing strategies tailored to the Ghanaian market.
- Monitor and measure campaign effectiveness using KPIs market data and consumer insights to refine future initiatives.
- Leverage analytics to assess brand performance and identify areas for improvement.
Operational & Administrative Excellence
- Handle operational tasks such as raising purchase orders (POs) maintaining budget trackers and ensuring smooth of marketing activities.
- Collaborate with finance and procurement teams to manage marketing expenses and budget allocations.
CrossFunctional Collaboration & Stakeholder Engagement
- Work closely with internal teams external agencies and global brand teams to align strategies and deliver impactful brand campaigns.
- Develop and maintain strong relationships with key stakeholders ensuring seamless of brand initiatives.
What Youll Bring:
- Bachelors degree in Marketing Business Administration or a related field.
- Proven experience in brand management preferably within the FMCG industry.
- Strong understanding of BTL and ATL marketing strategies and their .
- Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Ability to work collaboratively in crossfunctional teams and manage external partners.
- Strong analytical and problemsolving skills to evaluate marketing performance.
- Excellent communication and interpersonal skills to engage stakeholders effectively.
You Will Impress Us If:
- You have experience working with multinational brands and navigating globallocal marketing dynamics.
- You are datadriven and can translate insights into actionable strategies that drive brand performance.
- You have a creative mindset with the ability to bring fresh innovative ideas to brand campaigns.
- You thrive in fastpaced environments and can juggle multiple projects with efficiency.
- You are detailoriented nothing slips past you!
- You have strong negotiation and stakeholder management skills ensuring seamless collaboration across teams.
Benefits:
- The opportunity to work with a globally recognized brand in a highimpact role.
- A dynamic collaborative work environment that encourages innovation and growth.
- Career advancement opportunities in a multinational setting.
- Competitive compensation and benefits package.
Our Recruitment Process
Our hiring process is designed to ensure a great fit for both you and our client:
- Application Review We carefully review all applications to shortlist top candidates.
- Video Submission Shortlisted candidates will submit a brief video response to key questions.
- Interviews Selected candidates will participate in one or more interviews to assess fit and expertise.
- Client Submission Successful candidates are presented to our client for review.
- Client Selection The client makes the final selection based on interviews and assessments.
- Offer If selected you will receive a formal offer and begin the onboarding process.
About Formica
FORMICA is an early careers agency focused on empowering earlycareer professionals in Africa by bridging the gap between graduates and employers. We offer innovative and growthfocused solutions that connect young talent with career opportunities.
Our mission Equip graduates with the tools skills and networks to thrive while helping businesses find and develop their next top performers. With tailored coaching skillbuilding workshops and smart data insights were fostering a vibrant and inclusive job market where talent and opportunity meet.
Equal Employment Statement
Employment Type
Full Time
