Role Overview
We are seeking an experienced Link Building Campaign Manager to design and manage effective linkbuilding strategies for our clients. You will work closely with Client Account Managers to suggest tailored linkbuilding campaigns rather than letting clients purchase random links. Your role will focus on ensuring that every link package delivers tangible improvements in rankings and domain authority.
Key Responsibilities
- Link Strategy & Planning: Analyze client websites identify gaps and design custom linkbuilding campaigns that drive SEO success.
- Quality Link Selection: Identify and recommend highquality nicherelevant websites for guest posting and link acquisition.
- Campaign Creation: Build databacked link packages that clients can purchase instead of buying individual links.
- SEO Metrics Analysis: Ensure links meet key SEO metrics (DA DR traffic niche relevance spam score etc..
- Collaboration with AMs: Work with Account Managers to ensure clients get the right backlinks for measurable improvements.
- Client Consultation: Assist in educating clients on why strategic link campaigns yield better results than random link buys.
- Monitoring & Reporting: Track the impact of linkbuilding campaigns and refine strategies based on performance.
Requirements
- 35 years of experience in SEOfocused link building.
- Strong knowledge of Google’s linkbuilding best practices algorithm updates and ranking factors.
- Experience with Ahrefs Moz Semrush and other SEO tools.
- A strong network of trusted publishers and link sources.
- Ability to create scalable and effective linkbuilding campaigns.
- Proven experience improving domain authority and rankings through strategic linkbuilding.
- Strong analytical skills to assess the impact of linkbuilding efforts.
- Excellent communication and collaboration skills.