Senior Manager Customer Engagement CRM
Senior Manager Customer Engagement CRM
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1 Vacancy
Job Description
The Customer Engagement and Experience team nurtures profitable customer relationships through meaningful engagements and seamless experiences by leveraging data innovation and technology.
The Customer Experience and Engagement team relentlessly pursues ways to remove friction and add delight for customers and crew throughout their journeys enabling our customers to choose McDonalds more across all digital channels. They also oversee the digital customer engagement strategy investment ad across all owned channels.
In the Senior Manager Customer Engagement CRM role you will contribute to these priorities in through the following ways:
- Act as alignment lead for any crossfunctional and agency partners to ensure digital customer engagement strategy aligns with overall US Marketing and McDonalds USA business growth initiatives
- Advocate for data driven marketing steering upstream customer data insights into total marketing strategy / planning (close partnership with customer insights/analytics to build techniques & capability)
- Drives lifecycle program strategy and tactics inclusive of lifecycle communications and offers
- Builds CRM strategy reflecting marketing priorities and digital ambitions
- Responsible for key agency relationships
- Heavy involvement in strategy conversations with leadership influencing strategy and leading of strategy with teams and Oos
- Develop and coach direct reports in order to improve efficiencies and performance
Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $149260 $190310 per year
The above represents the expected salary range for this job requisition. Ultimately in determining your pay we may also consider your experience and other jobrelated factors.
Qualifications :
- Bachelors degree in Marketing Business Administration or a related field. MBA preferred.
- Minimum of 7 years of experience in marketing or a related field
- Strong leadership capabilities including the ability to adapt to various constituencies.
- Ability to contribute to influence and frequently lead crossfunctional teams.
- Experience leading and/or facilitating complex global organizational change preferably in building implementing and sustaining people finance or technology programs or initiatives.
- Strong storytelling with ability to adjust narrative based on depth of audience knowledge of topic
- Ability to influence and lead managers on the team with prioritization and strategic thought leadership
Additional Information :
Benefits eligible: This position offers health and welfare benefits a 401(k) plan adoption assistance program educational assistance program flexible ways of working and time off policies (including sick leave parental leave and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonalds longterm incentive plan.
McDonalds is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feelgood moments for everyone. McDonalds provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process please contact . Reasonable accommodations will be determined on a casebycase basis.
McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex sex stereotyping pregnancy (including pregnancy childbirth and medical conditions related to pregnancy childbirth or breastfeeding) race color religion ancestry or national origin age disability status medical condition marital status sexual orientation gender gender identity gender expression transgender status protected military or veteran status citizenship status genetic information or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
