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We are seeking a dynamic Head of Video to lead the development production and optimization of video content across our digital platformsprimarily focusing on YouTube. This role offers the opportunity to shape and expand our video presence while maintaining brand integrity and driving measurable audience engagement. Reporting to VP of Growth you will manage the full lifecycle of video content from strategy and planning through production and distribution across multiple YouTube channels.
Key Responsibilities:
1. Strategic Planning &
Develop a comprehensive video content strategy aligned with Forbes Marketplaces broader business goals and editorial calendar.
Serve as the primary owner of the YouTube channel strategy incorporating audience development content scheduling and analyticsbased optimizations.
Drive rapid growth through handson involvement in every aspect of video production and channel optimization.
Create a plan to leverage YouTube assets for other video platforms.
Own monetization strategy across all channels and platforms.
Monitor industry trends competitor activity and platform updates to refine and improve the video roadmap.
2. Content Ideation & Production
Conceptualize innovative video formats series and features that resonate with our audience leveraging storytelling best practices and data insights.
Leverage our proprietary data and testing to create bestinclass recommendations content.
Oversee the production pipeline (preproduction filming editing postproduction) to ensure highquality output that meets brand standards.
Coordinate with internal stakeholders (Editorial Marketing Social etc. and external production teams/freelancers when necessary.
3. Team Leadership & Collaboration
Recruit mentor and manage a crossfunctional video team including production coordinators script coordinators editors and oncamera talent.
Partner with internal teams to align video content with trending topics evergreen stories and product launches in key verticals (e.g. Finance Health SMB).
Foster a collaborative environment that encourages experimentation and continuous learning among team members.
4. Channel Management & Optimization
Create own and operate YouTube channels driving subscriber growth watch time and overall engagement.
Implement best practices for algorithmfriendly titles descriptions tags and thumbnails to maximize visibility and clickthrough rates.
Leverage analytics tools to track performance metrics identify trends and refine content strategies.
Own and manage presence in other video platforms.
Defend content quality by building and enforcing guardrails.
5. Budgeting & Resource Allocation
Manage video production budgets negotiating with vendors or freelance contractors as needed to optimize cost and quality.
Ensure all resourcesequipment software team bandwidthare allocated efficiently to meet production timelines and business objectives.
6. Performance Analysis & Reporting
Define and track KPIs (views engagement watch time ROI) to evaluate success and identify improvement opportunities.
Provide regular updates to senior leadership translating insights into clear actionable recommendations.
Use datadriven experimentation (A/B testing audience segmentation) to refine content formats and increase audience retention.
Qualifications:
Education & Experience
5 years of experience in digital video production including 2 years in a leadership or management role.
Proven track record of managing and growing one or more YouTube channels at scale.
Experience in other video platforms (TikTok Reels etc)
Experience managing brand channels with multiple onair talent a plus.
Technical Expertise
Expert familiarity with YouTube Studio and YouTube Analytics.
Proficiency with video editing software (e.g. Adobe Premiere Pro Final Cut Pro) and familiarity with project management tools (e.g. Trello Asana).
Strong understanding of YouTubes algorithm metadata best practices and content optimization techniques.
Familiarity with a variety of common video production equipment (cameras mics basic lighting etc. including low/intro level gear.
Knowledge of live streaming setups and other advanced video production workflows is a plus.
Leadership & Collaboration
Demonstrated ability to lead a team providing clear direction mentorship and performance feedback.
Experience working crossfunctionally to develop integrated media strategies.
Exceptional communication skills to convey ideas to both creative and noncreative stakeholders.
Analytical & Creative Mindset
Datadriven approach to evaluating video performance with the ability to pivot strategies based on platform updates or audience feedback.
Creative problemsolver who thrives in a fastpaced environment with evolving priorities.
Familiarity with branding storytelling techniques and conversionfocused calls to action.
Additional Information :
Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
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Remote Work :
Yes
Employment Type :
Fulltime
Remote