Manager Marketing Dolls Barbie

What Your Impact Will Be: 

• Own the Success of the Mattel Dolls Portfolio Take full ownership of the portfolio and drive its longterm growth.
• Build strong local partnership with licensors Manage relationships with partner brands
• Be the Market Expert Deepdive into market trends retail dynamics and shopper behavior to uncover opportunities minimize risks and create tailored strategies that make an impact.
• Lead a 360 Franchise Strategy Ensure a seamless brand experience in close crossfunctional collaboration with the consumer products team.
• Shape the Portfolio & Drive Growth Steer portfolio strategies pricing models and launch decisions to maximize success. Collaborate closely with the sales team to develop tailored retail activation plans by channel and customer.
• Own the Media Strategy Develop and implement compelling media plans that reach and engage the target audience.
• Strategically Deploy A&P Investments Manage and optimize Advertising & Promotion (A&P) budgets to amplify impact.
• Monitor & Optimize Performance Track key business results and initiative effectiveness taking decisive action to drive continuous improvement.
• Inspire & Develop Your Team Lead mentor and empower your team fostering a highperformance and growthoriented culture.

Qualifications :

What Were Looking For:

• MarketDriven Mindset You have a sharp external focus always keeping an eye on trends competitors and consumer needs to stay ahead and win in the marketplace.
• Mastering Complexity in a Global Environment With experience in large international matrix organizations you know how to navigate complexity align stakeholders and drive impactful results.
• Balancing Vision & Managing a diverse portfolio of highprofile brands requires strategic prioritization bold decisionmaking and a drive for process improvement. Youre not just a thinkeryou take action to turn ideas into success.
• Innovate & Disrupt Youre always on the lookout for fresh creative ways to connect with your audience. With a deep understanding of digital trends you leverage cuttingedge strategies to keep the brand ahead of the curve. A bold thinker with high initiative always seeking innovative solutions and new opportunities.
• Inspire & Lead with Impact Your leadership style empowers your team fostering motivation engagement and high performance. You know how to guide support and challenge your team to achieve their full potential.
• Driven to Win A highly competitive spirit a resultsoriented mindset and the determination to succeed in a fastpaced environment.
• Strategic & ActionOriented Strong strategic thinking paired with the ability to design clear actionable plans that drive real impact.
• Thrives Under Pressure Skilled at handling multiple projects with tight deadlines while maintaining focus and efficiency.
• Collaboration & Influence Builds strong relationships and influences key stakeholders to drive alignment and success.
• Academic Foundation A university degree in Economics Business Administration or a related field (Bachelor Master or Diploma).
• Industry Expertise At least 6 years of experience in commercial or marketing roles ideally in Toys FMCG or Entertainment industries.
• Leadership & Team Development A minimum of 2 years of experience in managing coaching and developing teams with a passion for mentorship and growth.
• Bilingual Proficiency Fluent in English and German ensuring seamless communication in an international setting.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to building a diverse and inclusive workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performancedriven company. We strive for excellence and are focused on pursuing bestinclass outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels FisherPrice American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels awardwinning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at https://jobs.mattel/ and www.instagram/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights