Marketing Communications Director Manager

The overall scope of the position is responsible for facilitating marketing and public relations for hotels brand with a strong specialization in campaign strategy Digital activations and media relations. 

Responsibilities     

Reporting to the Director of Sales & Marketing / General Manager responsibilities and essential job functions include but are not limited to the following:            

• Manage all activity within the Digital marketing and public relations department ensuring all brand guidelines and standards are followed.
• Be responsible to drive Web Direct channel performance related to key KPIs on conversion content and reach.
• Serve as the hotels primary brand ambassador ensuring that brand guidelines are in place and updated regularly as needed.
• Develop the hotels communication strategies and execute the marketing public relations and digital campaigns in conjunction with the Sales Spa Food and Beverage departments to ensure profit growth and brand exposure.This includes but is not limited to the following:
•     Hotel photography
•     Creative direction for advertisements
•     PR pitch calendars and tactical activities
•     Development and dissemination of media releases/minimum 2 per month
•     Guest and sales collateral pieces
• Build brand partnerships and generate consumer event activations at the property level.
• Plan and execute multiple media events per year ranging from restaurant launches packages media familiarization trips etc.
• Research analyze and monitor financial technological and demographic factors so that market opportunities may be capitalized on.
• Plan and oversee the hotels advertising and promotional activities including print electronic radio social and direct mail.
• Develop promotional materials which including printed and digital collaterals
• Liaise with the regional and corporate office on projects to support ACCOR regional campaigns and initiatives.
• Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications.
• Develop and deliver insightful strategies and presentations to the hotel Executive Committee and business departments where appropriate.
• Manage PR and marketing agency resources and suppliers for ad hoc projects and campaigns.
• Update and regularly review all hotels restaurant and spa listings in both print and electronic media.
• Work with digital marketing to develop compelling consumer and media content.

Qualifications :

• Minimum 5 8 years of experience in Digital/marketing/communications preferably in a hotel or travel industry environment.
• Excellent English written and verbal communication skills required.
• Proficiency in Word Excel and Database management software.
• The successful candidate will be an extremely organized detailoriented  professional and a selfmotivated teamplayer with excellent interpersonal skills. 
• Must be able to work well under pressure and manage stakeholder expectations of  from each property.
• Experience with/contacts within tourism and hotel management media marketplace are an asset.
• Marketing and PR agency experience is an asset.
• Understanding loyalty and customer relationship management.
• Strong communication skills across variety of platforms and on all levels.
• Market research capabilities for competitor reviews.
• Dynamic and confident individual.
• Good time management and prioritizing capabilities.
• Ability to work under pressure and tight deadlines.
• Team player with positive attitude.
• Strong attention to detail and the production of highquality work.
• Should display personal drive to succeed and achieve.
• Project management skills.  

Additional Information :

Your team and working environment:
We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.
Note: Customization may be included for any specific local or legislative requirements such as work permits.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Remote Work :

No

Employment Type :

Fulltime