Product Marketing Manager
Product Marketing Manager
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Job Description
Are you a driven collaborative product marketer with extensive experience developing and launching gotomarket programs Are you passionate about supporting the development and positioning of tech products that help save lives
An established B2B technology company
Hybrid (Calgary AB office)
In this job you will...
About Smart Savvy Associates
Smart Savvy Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing communications and creative professionals they need from coordinators to Csuite. Based in Vancouver BC this team of marketersturnedrecruiters have an indepth understanding of what it takes to find and hire bestinclass talent.
An established B2B technology company
Hybrid (Calgary AB office)
In this job you will...
- Drive product launches in collaboration with sales product marketing and customer service stakeholders.
- Develop and execute strategies that effectively position and promote the companys products ensuring strong alignment with customer needs and organizational goals.
- Develop product messaging that highlights the companys unique value resonates with target buyers and addresses pain points.
- Conduct market research to understand the competitive landscape customer preferences and market trends leveraging these insights to shape product positioning messaging and gotomarket strategies.
- Monitor product usage metrics and customer feedback identifying actionable insights and developing new strategies for expansion and product launches.
- Act as a bridge between product development and sales to ensure products reach and resonate with target audiences.
- Engage with customers and internal stakeholders to gather deep customer insights.
- Create customerfocused content (e.g. blog posts social media posts and landing pages) and salesmaterials.
- 5 years experience in a product marketing role preferably in B2B tech.
- Experience developing and executing GTM strategies for diverse buyer personas.
- Proficiency in content development including presentations sales collateral blogs etc.
- A proven ability to build strategies and generate innovative ideas based on customer and market insights.
- An ability tobalancemultiple projects simultaneously in a fastpaced environment.
- Experience collaborating with crossfunctional teams including sales product operations and executive leadership.
- Exceptional written and verbal communication skills.
- An entrepreneurial mindset.
- Experience with project management and collaboration tools.
About Smart Savvy Associates
Smart Savvy Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing communications and creative professionals they need from coordinators to Csuite. Based in Vancouver BC this team of marketersturnedrecruiters have an indepth understanding of what it takes to find and hire bestinclass talent.
Required Experience:
Senior IC
Employment Type
Full-Time
Department / Functional Area
Key Skills
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