Customer Marketing Manager North American Foodservice
Customer Marketing Manager North American Foodservice
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Salary Not Disclosed
1 Vacancy
Job Description
The Customer Marketing Manager North American Foodservice is responsible for the annual planning (with Sales) & tracking of Operator customer marketing metrics to include both Operator reach and driving Operator engagement. The primary function is to work closely with FS Marketing Managers to gain intimate knowledge of the brand direction content and messaging in order to provide leadership direction & on tactical and strategic Operatorcentric activation supporting VA Branded business by leveraging the Distributor and NonCommercial marketing program vehicles/outlets.
Accountabilities and responsibilities
- This role provides leadership and planning/direction to Branded Operator content & Operator messaging/promotion through Distributor marketing programs or thru NonCommercial marketing programs.
- This role works very closely and collaboratively with FS Marketing Managers to ensure strategic alignment of the VA Branded message across all customer . In accordance with Marketing strategy this role proactively creates campaigns of activity in a given month quarter season to activate against & support VA Branded initiatives (product innovation HLF value prop) in a broader and more impactful way to the external marketplace through the planned customer platforms.
- This role has ownership of a Customer Marketing fixed marketing budget allocated in accordance with the annual plan and ROI expectation from customer activation and/or customer contractual commitments
- This role is responsible for collaborating with Sales team(s) to compile the robust annual calendar which includes all possible activation vehicles available to HLF; present that plan to gain alignment with FSLT before devising and communicating quarterly biannual and annual plans with Sales & Customers.
- Where necessary and is seen as valuable by the partner this role may liaise directly with external customers Distributor (Marketing department) and NonCommercial (Marketing department) in order to execute successful annual activation plans
- This role is responsible for compiling Operator segment & reach information customer by customer tracking each activation and summarizing the value to HLF; in collaboration with Digital Team (and FS Marketing Managers) this role will enable Operator acquisition (engagement) to the HLF Operator Database through CTA loop back to HLF properties
- This role will support targeted (and somewhat limited) National Account Sales in building target custom customer presentations and sell stories (in collaboration with Data/Insights & Marketing Managers) by leveraging operator market and category insights.
- This role provides guidance & collaboration to ensure a high performing team.
- This role will establish build and maintain key internal and external relationships including cross functional teams (Digital GDSN Sales Planning Sales Marketing).
- This role will keep up to date on trends and dynamics driving the seafood and foodservice industry. Incorporate learnings into recommended strategies and plans in collaboration with FS Marketing Managers.
Qualifications
- Bachelors degree in business marketing advertising communications or a related field (MBA is a plus).
- 35 years direct Foodservice experience familiarity with distribution national accounts and associated marketing responsibilities.
- Previous experience in marketing advertising or a related field.
- Comprehensive understanding of the marketing and product planning process.
- Strong crossfunctional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives
- Highly effective project management prioritization multitasking and time management skills to meet deadlines
- Excellent written and verbal communication skills
- Ability to manage and coordinate the endtoend development process while meeting deadlines and budget requirements
- A welldefined sense of diplomacy including solid negotiation conflict resolution and people management skills
- High attention to detail and quality standards
- Comfortable presenting data and strategies and leading discussions with internal and external customers
Required Experience:
Manager
Employment Type
Full-Time
