SEO Marketing Manager
SEO Marketing Manager
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Job Description
Were looking for a passionate and SEO Manager to join our dynamic marketing team. Reporting to the Head of Brand and Acquisition youll help ensure our brand stands out in search results educating consumers about credit driving traffic to experian and boosting new customer acquisitions for our Credit Score and Credit Comparison products.
Responsibilities:
- Improve Organic Growth: Increase traffic and acquire new and existing customers through organic search and all channels where there is an opportunity for our brand to appear where consumers are searching. Eg. Google Bing YouTube Tik Tok AI chatbots.
- SEO Strategy Ownership: Take charge of the endtoend SEO strategy collaborating with stakeholders for approval and .
- Performance Measurement: Lead measurement and reporting efforts to monitor and enhance performance using SEO tools and developing topnotch reporting dashboards with our analytics team and external agencies.
- Forecasting & Planning: Predict SEO channel performance and integrate insights into broader marketing plans and targets.
- SEO Advocacy: Be the SEO champion within Experian explaining SEO concepts to nonSEO stakeholders in an exciting and engaging way ensuring its an important consideration in all new initiatives.
- Stakeholder Management: Regularly present SEO performance to senior stakeholders keeping them informed and engaged.
- Agency Management: Oversee external SEO agency relationships including contracting budget management and performance evaluation.
- AI Expertise: Lead the business in measuring AIs impact on traffic staying ahead of changes and preparing strategies to ensure we appear in the right places with the right content.
Qualifications :
- SEO Marketing experience gained within a consumer brand having designed and owned the end to end SEO strategy.
- Experience using multiple social media and search channels to increase traffic and measuring performance.
- Experience managing external partners
- Experience using AI to drive traffic
Additional Information :
Benefits package includes:
- Flexible hybrid working
- Great compensation and bonus scheme
- Core benefits include pension Bupa healthcare Sharesave scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is awardwinning; Worlds Best Workplaces 2024 (Fortune Top 25 Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
