CRM Lead
CRM Lead
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We are seeking a CRM Lead with IGaming experience to drive player engagement and retention through strategic CRM initiatives. This role involves managing regional CRM strategies optimizing segmentation analyzing key metrics and developing bonus mechanics. The ideal candidate will lead CRM experiments collaborate with the RISK CRM team present insights to stakeholders and oversee team development and budget management.
Responsibilities:
- Building a CRM strategy and managing a CRM plan for each geo
- Planning of segmentation and CRM activities
- Running tests and analyzing their results to increase player activity and retention
- Administrating initiating and holding of meetings with the RISK CRM team
- Developing of bonus mechanics and campaigns analyzing of their effectiveness
- Controlling and working with metrics: ATPU RR BR DAU/MAU
- Conversion by types of communication
- Presenting of the progress of CRM activities implementation results of experiments and the impact of CRM activities on product performance for stakeholders
- Compiling and maintaining reports with the results of CRM activities
- Building a CRM team establishing team interaction processes and overseeing the budget and team performance
Qualifications :
- 1 years of experience as a Team Lead in CRM/Retention
- Strong knowledge of casino and sports betting products activity types and mechanics
- Experience in planning CRM activities (monthly/quarterly)
- Task management and goal setting for the CRM team
- Team building and process optimization
- Strong analytical skills A/B testing and datadriven decisionmaking
- English B2
Nice to have:
- Experience in the Asia region
- Customer Development (CustDev)
Additional Information :
We offer:
- Global Flexibility: Embrace the freedom to work from anywhere in the world with remote work options that let you craft the perfect worklife balance.
- Vacation: 20 working days.
- Paid sick leave
- Learning Coverage
- Team Building programs
- Mental Health Programs
- Sport coverage
- Medical insurance dental coverage
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Company Industry
Department / Functional Area
Marketing
Key Skills
- Junit
- Customer Service
- Freelancing
- Industrial Safety
- ACCA
- Arbitration
