Customer Marketing Manager Retention Expansion

Were looking for a Customer Marketing Manager who is passionate about driving customer retention expansion and advocacy in a dynamic B2B SaaS environment. This is a highimpact role focused on deepening customer engagement increasing adoption and accelerating revenue growth from our existing customer base.

As the owner of our customer marketing strategy youll develop and execute personalized lifecycle campaigns crosssell & upsell initiatives and retention programs that drive measurable results. Youll partner closely with Sales Customer Success Product and our ABM team to create datadriven AIpowered programs that engage customers at the right time with the right message.

This role will also work closely with our Customer Advocacy Lead to ensure customer marketing efforts complement broader advocacy initiatives  amplifying customer success stories and engagement without directly owning peer reviews case studies or reference programs.

What Youll Do:

Customer Marketing & Retention Strategy

• Develop and execute highimpact customer marketing programs that increase retention deepen customer relationships and drive expansion.
• Own and optimize the customer lifecycle journey identifying key touchpoints to improve adoption reduce churn and create expansion opportunities.
• Partner with our ABM team to align customer marketing with accountbased strategies ensuring personalized and datadriven engagement.

CrossSell & Upsell Programs

• Leverage white space analysis to identify new revenue opportunities within our 800 customer base.
• Design and execute segmented crosssell and upsell campaigns helping customers discover additional value from our products.
• Create messaging frameworks and enable Sales & Customer Success teams with the right content insights and tools to drive expansion.

Collaboration & GTM Alignment

• Work closely with Sales Customer Success and the ABM team to ensure a seamless aligned approach to customer engagement and growth.
• Align customer marketing initiatives with events webinars and community programs to deepen engagement and accelerate pipeline.
• Collaborate with the Customer Advocacy Lead to ensure that marketing efforts reinforce advocacy initiatives such as success stories and customer engagementwithout directly managing reference programs case studies or peer reviews.

Technology & AIDriven Personalization

• Leverage AIpowered marketing tools and automation to scale personalized engagement and predict customer needs.
• Use CRM (Salesforce) marketing automation (Pardot 6sense) and analytics tools to execute and optimize campaigns.

DataDriven Optimization

• Track measure and analyze customer marketing KPIs providing insights to continuously refine strategies.
• Use A/B testing and customer segmentation to optimize email inproduct messaging and multichannel engagement efforts.

Qualifications :

We strongly value your talent energy and passion.  It will also be valuable to Assent if you have the following qualifications:

• 5 years of experience in customer marketing lifecycle marketing or retention marketingpreferably in B2B SaaS.
• Proven success driving retention and expansion programs with measurable business impact.
• Strong analytical skills with experience leveraging data AI and automation to drive engagement and revenue growth.
• Handson experience with marketing automation platforms (Pardot 6sense) and CRM tools (Salesforce).
• Excellent storytelling and messaging skills with a knack for making complex concepts simple and compelling.
• Comfortable working crossfunctionally and influencing teams in a fastpaced highgrowth environment.

Why Join Us

• Opportunity to own and shape a critical function that directly impacts company growth.
• Work in a collaborative environment where innovation and creativity are valued.
• Use cuttingedge AI and automation tools to scale customer marketing efforts.
• Be part of a company thats committed to customer success and advocacy.

Reasonable Accommodations Statement: To perform this job successfully an individual must be able to perform the aforementioned duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.

To meet operational needs applicants must be currently located in Canada within the AST EST or CST time zones to be considered for this role.

Additional Information :

Life at Assent

Wellness: We believe that you and your familys well being is important. As a result we offer vacation time that increases with tenure comprehensive benefits packages (details vary by country) life leave days and more.

Financial Benefits: Its not all about the money well its a little about the money. We understand that financial health is important and we offer a competitive base salary a corporate bonus program retirement savings options and more.

Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options volunteer days and opportunities to get involved in corporate giving initiatives.

Lifelong Learning: At Assent curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

At Assent we are committed to growing and sustaining an environment where our team members feel included valued and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences and fostering a culture of belonging where all team members are included treated with dignity and respect promoted on their merits and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process please contact and we will be happy to help.  

Remote Work :

No

Employment Type :

Fulltime