Head of Marketing Operations

The Senior Director Marketing Operations leads the strategy and optimization of key marketing operations functions ensuring seamless compliance and efficiency across Biogens Commercial organization. This role partners closely with Marketing Medical Regulatory Legal and Procurement teams to enhance operational effectiveness and drive business impact. The Senior Director plays a critical role in elevating Marketing Operations to a strategic function driving alignment with commercial objectives business priorities and financial stewardship.

This role oversees Content Approval & Promotional Review managing the Promotional Review Committees (PRCs)includes chairing and facilitating Executive Review Committee meetings leading early strategic collaboration on content planning claims development and initiative ensuring smooth decisionmaking and timely approvals. The Senior Director also oversees expedited reviews editorial and proofreading KPI adherence and executivelevel reporting to track performance and process efficiency.

Beyond content approval the Senior Director leads Print Fulfillment & Inventory Management optimizing the production storage and distribution of promotional materials Agency Management overseeing agency selection with business partners Veeva Vault PromoMats Administration onboarding and performance management and Speaker Program Operations Meetings & Congresses and Conventions Management ensuring compliance while maximizing engagement and commercial impact.

This role drives continuous process improvement resource allocation and strategic planning to position Marketing Operations as a key business partner to brand teams. The Senior Director provides executive insights tracks performance metrics and proactively identifies opportunities to enhance marketing and operational excellence.

Key Responsibilities

Strategic & Functional Leadership

• Serve as a strategic partner to brand teams ensuring Marketing Operations aligns with Commercial objectives and enhances executional effectiveness.
• Develop and manage a business plan for Marketing Operations ensuring clear alignment with Biogens strategic priorities.
• Lead endtoend operational processes ensuring efficiency scalability and compliance across all marketing functions.
• Oversee the allocation of headcount and financial resources within Marketing Operations to support commercial needs effectively.
• Provide strategic and operational guidance to the Brand BU Marketing leads supporting sales and marketing planning.
• Partner closely with Procurement to optimize financial management of marketing operations including agency partnerships and promotional materials.
• Continuously assess and improve business processes driving best practices and implementing enhancements to maximize efficiency.

Content Approval & Promotional Review Process

• Lead the Promotional Review Committees (PRCs) a timely and highquality promotional review process.
• Act as the primary liaison between brand teams and MLR stakeholders optimizing the content approval process and ensuring clear communication and alignment.
• Proactively manage review timelines ensuring minimal escalations and adherence to regulatory and compliance standards.
• Oversee expedited reviews addressing appropriateness and ensuring rapid and compliant approvals for urgent content needs.
• Partner with stakeholders to optimize the claims library and reference management supporting content consistency and compliance.
• Develop and oversee training programs for PRC stakeholders ensuring teams are aligned on best practices and evolving regulatory requirements.
• Oversee Veeva Vault PromoMats administration consistently assessing the need for enhancements ensuring a positive user experience and the ability to optimize reporting and KPIs

Agency Management

• Direct and oversee Agency Management Operations including agency selection onboarding performance tracking and brand team training on agency engagement best practices.
• Ensure contract and budget alignment optimizing spend efficiency and vendor performance.
• Establish KPIs and performance metrics for agencies ensuring highquality deliverables and alignment with commercial goals.

Speaker Programs Meetings & Congresses

• Oversee Speaker Program Operations ensuring seamless and compliance with internal policies and industry regulations.
• Lead Meetings & Congresses strategy managing logistics and overall commercial impact of key events.
• Implement continuous improvements and SOP enhancements for event management ensuring operational excellence and high engagement.

Qualifications :

Required Skills

• 10 years of pharmaceutical experience with at least 6 years in marketing operations promotional review medical legal regulatory or commercial .
• Deep expertise in promotional content review MLR process management and regulatory compliance.
• Proven ability to lead and develop highperforming teams across multiple marketing operations functions.
• Strong business acumen with experience translating strategic priorities into operational .
• Experience managing agency partnerships including selection onboarding and performance oversight.
• Prior experience overseeing speaker programs meetings and congresses within a commercial function.
• Strong interpersonal negotiation and stakeholder management skills with the ability to influence at all levels.
• Ability to manage multiple priorities in a fastpaced highly regulated environment.
• Experience in business process optimization financial oversight and procurement collaboration.
• Demonstrated crossfunctional leadership experience driving operational improvements and strategic alignment.

Additional Information :

The base salary range for this position is $219000 $302000. Base salary offered is determined though an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location
and internal equity.  

Regular employees are eligible to receive both short term and longterm

incentives including cash bonus and equity incentive opportunities designed
to reward recent achievements and recognize your future potential based on
individual business unit and company performance.   

In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social wellbeing; including but not limited to:  

• Medical Dental Vision & Life insurances 
• Fitness & Wellness programs including a fitness reimbursement   
• Short and LongTerm Disability insurance  
• A minimum of 15 days of paid vacation and an additional endofyear shutdown time off (Dec 26Dec 31 
• Up to 12 company paid holidays 3 days off for Personal Significance 
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit 
• 401(k) program participation with company matched contributions 
• Employee stock purchase plan   
• Tuition reimbursement of up to $10000 per calendar year   
• Employee Resource Groups participation  

Why Biogen

We are a global team with a commitment to excellence and a pioneering spirit. As a midsized biotechnology company we provide the stability and resources of a wellestablished business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver lifechanging medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an EVerify Employer in the United States.