VP of Marketing
VP of Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Location: Sterling VA
Duration: FullTime Permanent
The Vice President of Marketing is a senior executive responsible for developing and executing the overall marketing strategy to drive brand awareness customer acquisition and revenue growth. This role requires a strategic thinker with exceptional leadership skills a deep understanding of global B2B markets and ideally experience with emerging CPG brands. The VP of Marketing will collaborate closely with executive leadership sales teams and division chefs to ensure alignment with the companys goals and objectives.
Key Responsibilities: Strategic Planning:- Develop and implement comprehensive marketing strategies to promote the companys products and services.
- Align marketing objectives with the companys overall strategic plan.
- Lead and mentor the marketing team fostering a culture of creativity innovation and high performance.
- Oversee the recruitment training and development of marketing staff.
- Maintain and enhance the companys brand image and reputation.
- Ensure consistent messaging and branding across all marketing channels.
- Develop and execute brand positioning strategies to differentiate the company in the market.
- Plan and execute multichannel marketing campaigns to drive customer acquisition and retention.
- Analyze and optimize marketing performance metrics and ROI.
- Optimize and manage the marketing budget ensuring efficient allocation of resources.
- Monitor expenditures and ensure costeffective marketing activities.
- Provide regular budget reports to senior management.
- Analyze market trends and consumer behavior to identify growth opportunities.
- Partner with thirdparty market research firms to gather datadriven insights for R&D and product innovation.
- Stay updated on emerging marketing tools and technologies.
- Bachelors degree in Marketing Business Administration or a related field (Masters degree preferred).
- Proven experience in a senior marketing leadership role (VP of Marketing or similar).
- Strong expertise in brand management digital marketing and market research.
- Experience in B2B marketing with additional experience in CPG brands preferred.
- Exceptional leadership and management skills to inspire and guide teams.
- Strong analytical and problemsolving abilities with a datadriven mindset.
- Excellent communication and interpersonal skills to engage stakeholders.
- Creative thinker with a passion for innovation and brand storytelling.
- Proficiency in CRM systems analytics platforms and marketing automation tools.
Employment Type
Full Time
