This is a remote position.
Role Name: Email Marketing Specialist
Schedule:
- Fulltime Monday to Friday 8 AM to 5 PM 1 hour unpaid break
Client Timezone: PST (San Diegobased)
Client Overview
We are an earlystage venturebacked consumer products business founded by serial entrepreneurs with a successful record of operating and investing in health and wellness brands.
Our mission is to advance public health by producing superior alternatives to nicotine and tobacco products. These products serve as vastly healthier alternatives to smoking and vaping and also as powerful cognitiveenhancing tools for highperforming individuals.
We are a lean fastmoving team which prioritizes integrity and responsibility in everything we build.
Job Description
We re looking for a highly skilled Email & SMS Strategist & Copywriter to own and execute our email and SMS marketing efforts. This role will be responsible for crafting persuasive onbrand messaging that drives customer engagement retention and revenue. You ll optimize lifecycle marketing strategies through compelling copy segmentation automation and A/B testing all while ensuring flawless across both channels.
Key Responsibilities
- Develop and manage email and SMS marketing campaigns across the customer lifecycle including welcome series promotions product launches retention and winback flows.
- Write highconverting grammatically flawless and engaging email and SMS copy in nativelevel English that resonates with our audience and drives action.
- Own and optimize automated workflows and broadcast campaigns for both email and SMS.
- Work closely with the design and marketing teams to ensure all messaging aligns with brand guidelines and best practices. Be ready to brief design team for upcoming email campaigns &
- Conduct A/B testing segmentation and personalization strategies to improve engagement and conversion rates.
- Analyze email and SMS performance metrics (open rates clickthrough rates conversions response rates optouts) and use insights to improve effectiveness.
- This role reports to the CMO.
Qualifications
Experience: 3 years in email and/or SMS marketing copywriting or direct response marketing with a proven track record of driving engagement and revenue.
- Exceptional English Writing Skills: Ability to craft persuasive engaging and conversiondriven copy in nativelevel English with perfect grammar spelling and clarity.
- MultiChannel Expertise: Experience in lifecycle marketing including email and SMS automation segmentation and campaign .
- Analytical Mindset: Ability to track and interpret campaign performance and optimize based on datadriven insights.
- Technical Proficiency: Familiarity with email and SMS platforms like Klaviyo.
- Collaboration & Communication: Strong ability to work crossfunctionally and communicate effectively in a fully Englishspeaking work environment.
- Entrepreneurial & SelfStarter Mentality: Comfortable taking ownership of projects and making datadriven decisions.
- Attention to Detail: Highly organized ensuring accuracy in messaging links and compliance with best practices.
Alignment with Company Values:
- Think and act like an owner.
- Open and honest communicator. You tell it like it is and prefer others to do the same for you.
- Ability to work in a fastpaced earlystage startup environment.
- Commitment to high standards and a lean efficient working style.
Job Highlights:
Permanent workfromhome
Immediate hiring
Steady freelance job