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The Marketing & Communications Lead for IFS Energy & Resources (E&R) will play a key role in driving measurable business growth through strategic marketing and communications initiatives. This position is responsible for creating supporting and executing impactful programs and content that further reinforce IFS as an industry leader in upstream oil and gas software and as the pioneer of Industrial AI.
The role will collaborate closely with IFS business development sales and marketing leadership to generate leads strengthen thought leadership and achieve marketing communications and business objectives.
Roles and Responsibilities
Marketing Campaigns & Lead Generation
Design implement and manage integrated marketing programs and campaigns that generate leads and support incremental new business growth.
Align efforts with business development sales and marketing leaders to achieve measurable pipeline growth.
Partner with business development sales and marketing leaders to create and manage product rollouts demos and enhancements to drive incremental sales growth.
Content Creation & Thought Leadership
Develop and manage engaging highquality content to position IFS as the industry leader in upstream oil and gas software.
Oversee the creation of diverse content formats including video blogs podcasts social media webinars customer stories and white papers for external communication and content such as newsletters and videos for internal communication with IFS colleagues globally.
Promote IFS expertise in asset and serviceheavy industries and advance the positioning of IFS.ai as the industrial AI leader.
Strategic Support
Support IFS overall marketing and communications objectives for 2025 including establishing IFS as the category leader in industrial software and showcasing its role in driving sustainable outcomes.
Collaborate with crossfunctional teams to highlight IFS role in powering the next industrial revolution through industrial AI.
Social Media Events & Program Execution
Partner with the IFS E&R marketing team to create post and measure social media content performance.
Execute events and programs such as tradeshows webinars and product demos to drive leads and increase sales.
Collaborate with E&R leaders to ensure events and demos align with product rollouts and enhancements to maximize sales impact.
Media & Communications Counsel
Provide media training presentation coaching and strategic communications counsel to IFS E&R subject matter experts to ensure consistency and excellence in public engagements.
Qualifications :
Additional Information :
We believe that coming together as a community in person is important for innovation connection and fostering a sense of belonging. Our roles have the right balance of remote and inoffice working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.
What Were Offering
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer
Remote Work :
No
Employment Type :
Fulltime
Full-time