Manager of Marketing Operations

Job Title: Manager of Marketing Operations
Basic salary: 100k130k monthly
Work schedule: NightShift Schedule USHours
Work set up:(Remote or officebased)
Reports to: Director of Digital Engagement and Platforms
Must have USMarketing experience

Overview
We are seeking a highly skilled and resultsdriven Senior Manager of Marketing Operations and Data Analytics to optimize marketing performance drive pipeline and revenue and deliver engaging customer experiences across digital channels. This role will focus on leveraging tools like Marketo Demandbase and Salesforce to execute datadriven marketing campaigns that resonate with senior B2B target audiences. The ideal candidate is a certified marketing operations expert with a passion for problemsolving innovation and precision in performance marketing and AccountBased Marketing (ABM) strategies.

Key Responsibilities

1. Marketing Operations Excellence
   Manage and optimize the marketing technology stack including Salesforce Marketo Demandbase and ZoomInfo ensuring seamless integration and functionality.
   Establish and maintain scalable marketing operations processes to improve efficiency and effectiveness across campaigns.
   Ensure compliance with data privacy regulations and best practices for marketing data management.

1. Campaign Execution and Optimization
   Develop and execute digital marketing campaigns across LinkedIn email and search engines ensuring alignment with revenue and pipeline goals.
   Leverage A/B testing to optimize subject lines headlines display ads content and creative for maximum engagement and conversion.
   Implement performance marketing strategies that prioritize lead quality and account engagement.

1. Data Analysis and Insights
   Oversee and strategically cleanup databases to optimize ability to automate campaigns.
   Analyze marketing performance data to uncover insights identify trends and optimize campaigns for pipeline and revenue growth.
   Build and maintain dashboards and reports to track KPIs including campaign performance pipeline contribution and revenue attribution.
   Present actionable insights and recommendations to senior stakeholders driving datainformed decisionmaking.

1. ABM and Personalization Strategy
   Collaborate with sales and marketing teams to execute ABM campaigns targeting senior B2B target audiences.
   Leverage data and analytics to hyperpersonalize email communications messaging and content ensuring relevance and resonance with target accounts.
   Monitor and optimize account engagement to accelerate pipeline velocity.
   Leverage analyze and share insights from intent data delivered through Demandbase.

1. Innovation and ProblemSolving
   Troubleshoot and resolve technical and operational challenges with creativity and a solutionsoriented mindset.
   Continuously explore new techniques approaches and tools to enhance marketing operations and campaign performance.

1. Collaboration and Leadership
   Partner with crossfunctional teams including marketing sales and client success teams to align efforts and achieve shared goals.
   Provide mentorship and guidance to junior team members fostering a culture of continuous improvement and innovation.
   Be accountable to goals targets and deadlines to build trust and collaboration across teams.

Qualifications:
Education: Bachelors degree in Marketing Data Analytics Business or a related field (Masters degree preferred).
Certifications:
Marketo Certified Expert (Required)
Salesforce Certified (Required)
Demandbase Certified (Required)

Experience:
7 years of experience in marketing operations digital marketing or data analytics in a B2B environment.
Proven expertise in using Salesforce Marketo and Demandbase to drive marketing performance.
Demonstrated success in optimizing campaigns through A/B testing and data analysis.
Experience targeting senior B2B audiences with personalized highimpact messaging and communications.
Preference will be given to skilled talent that enjoy working U.S. market hours.
Must have USMarketing experience

Skills and Competencies :

Advanced proficiency in marketing technology platforms and data analytics tools.
Strong analytical skills with the ability to translate data into actionable insights.
Creative thinker with an innovation mindset and problemsolving abilities.
Excellent communication skills including the ability to craft compelling subject lines headlines and leadership reporting.
Performance marketing and ABM expertise with a focus on driving measurable results.
Ability to manage multiple projects simultaneously in a fastpaced environment.

Why Join Us
Be a key player in shaping the success of datadriven marketing strategies in a fastgrowing B2B organization.
Work with cuttingedge tools and technologies to deliver impactful campaigns and customer experiences.
Join a collaborative and innovative team committed to driving growth and excellence.

Application
If youre passionate about leveraging data and technology to create exceptional marketing experiences that drive revenue and engagement we want to hear from you. Apply now to be part of our transformative team. Send your CV to

Job Title: Manager of Marketing Operations
Basic salary: 100k130k monthly
Work schedule: NightShift Schedule USHours
Work set up:(Remote or officebased)
Reports to: Director of Digital Engagement and Platforms
Must have USMarketing experience

Overview
We are seeking a highly skilled and resultsdriven Senior Manager of Marketing Operations and Data Analytics to optimize marketing performance drive pipeline and revenue and deliver engaging customer experiences across digital channels. This role will focus on leveraging tools like Marketo Demandbase and Salesforce to execute datadriven marketing campaigns that resonate with senior B2B target audiences. The ideal candidate is a certified marketing operations expert with a passion for problemsolving innovation and precision in performance marketing and AccountBased Marketing (ABM) strategies.

Key Responsibilities

1. Marketing Operations Excellence
   Manage and optimize the marketing technology stack including Salesforce Marketo Demandbase and ZoomInfo ensuring seamless integration and functionality.
   Establish and maintain scalable marketing operations processes to improve efficiency and effectiveness across campaigns.
   Ensure compliance with data privacy regulations and best practices for marketing data management.

1. Campaign Execution and Optimization
   Develop and execute digital marketing campaigns across LinkedIn email and search engines ensuring alignment with revenue and pipeline goals.
   Leverage A/B testing to optimize subject lines headlines display ads content and creative for maximum engagement and conversion.
   Implement performance marketing strategies that prioritize lead quality and account engagement.

1. Data Analysis and Insights
   Oversee and strategically cleanup databases to optimize ability to automate campaigns.
   Analyze marketing performance data to uncover insights identify trends and optimize campaigns for pipeline and revenue growth.
   Build and maintain dashboards and reports to track KPIs including campaign performance pipeline contribution and revenue attribution.
   Present actionable insights and recommendations to senior stakeholders driving datainformed decisionmaking.

1. ABM and Personalization Strategy
   Collaborate with sales and marketing teams to execute ABM campaigns targeting senior B2B target audiences.
   Leverage data and analytics to hyperpersonalize email communications messaging and content ensuring relevance and resonance with target accounts.
   Monitor and optimize account engagement to accelerate pipeline velocity.
   Leverage analyze and share insights from intent data delivered through Demandbase.

1. Innovation and ProblemSolving
   Troubleshoot and resolve technical and operational challenges with creativity and a solutionsoriented mindset.
   Continuously explore new techniques approaches and tools to enhance marketing operations and campaign performance.

1. Collaboration and Leadership
   Partner with crossfunctional teams including marketing sales and client success teams to align efforts and achieve shared goals.
   Provide mentorship and guidance to junior team members fostering a culture of continuous improvement and innovation.
   Be accountable to goals targets and deadlines to build trust and collaboration across teams.

Qualifications:
Education: Bachelors degree in Marketing Data Analytics Business or a related field (Masters degree preferred).
Certifications:
Marketo Certified Expert (Required)
Salesforce Certified (Required)
Demandbase Certified (Required)

Experience:
7 years of experience in marketing operations digital marketing or data analytics in a B2B environment.
Proven expertise in using Salesforce Marketo and Demandbase to drive marketing performance.
Demonstrated success in optimizing campaigns through A/B testing and data analysis.
Experience targeting senior B2B audiences with personalized highimpact messaging and communications.
Preference will be given to skilled talent that enjoy working U.S. market hours.
Must have USMarketing experience

Skills and Competencies :

Advanced proficiency in marketing technology platforms and data analytics tools.
Strong analytical skills with the ability to translate data into actionable insights.
Creative thinker with an innovation mindset and problemsolving abilities.
Excellent communication skills including the ability to craft compelling subject lines headlines and leadership reporting.
Performance marketing and ABM expertise with a focus on driving measurable results.
Ability to manage multiple projects simultaneously in a fastpaced environment.

Why Join Us
Be a key player in shaping the success of datadriven marketing strategies in a fastgrowing B2B organization.
Work with cuttingedge tools and technologies to deliver impactful campaigns and customer experiences.
Join a collaborative and innovative team committed to driving growth and excellence.

Application
If youre passionate about leveraging data and technology to create exceptional marketing experiences that drive revenue and engagement we want to hear from you. Apply now to be part of our transformative team!