Digital Marketing Manager

Digital Marketing Manager Edmonton AB

Lead the Digital Future of Durabuilt Windows & Doors We are looking for a Digital Marketing Manager to create own and execute the digital marketing strategy for Durabuilt Windows & Doors and our group of companies. This role is pivotal to Durabuilt’s longterm goal of doubling our business. With a trajectory of massive growth ahead and the opportunity to work with one of Western Canada’s largest window and door manufacturersa Platinum Member of Canada’s Best Managed Companiesthis is your chance to make a real impact. ABOUT THE ROLE This position is all about lead generation digital brand development and enhancing the customer experience. We need someone who understands multiple audiences and can create tailored strategies to reach and engage them effectively across different business channels.

We are looking for a strong executor with an advanced track record in endtoend lead generationincluding paid advertising highconverting landing pages digital analytics and optimization strategies. This role requires a datadriven marketer who can directly connect lead generation efforts to business growth goals making a measurable impact.

KEY RESPONSIBILITIES

• Develop and Own the Digital Strategy – Build and execute a comprehensive digital marketing strategy that aligns with business growth objectives across multiple business channels. Propose annual budget allocation for each channel and mix.
• Lead Generation & Performance Marketing – Architect and execute highimpact multichannel paid media campaigns (Google Ads LinkedIn Meta) designed to generate highquality leads at scale.
• Website & Landing Page Optimization – Design test and optimize landing pages for maximum conversion rates employing datadriven CRO tactics and continuous improvement.
• SEO & Organic Growth – Oversee and implement advanced SEO strategies including technical SEO content marketing and backlink acquisition to drive organic lead generation.
• CustomerCentric Digital Engagement – Build segmentspecific digital engagement strategies for distinct customer types including builders homeowners dealers and commercial partners.
• Marketing Analytics & Insights – Provide biweekly performance reports featuring indepth campaign breakdowns attribution modeling and detailed ROI analysis to optimize future strategy.
• AI & Marketing Technology – Implement and refine AIdriven tools and automation strategies to enhance targeting personalization and marketing efficiency.
• CRM & Lead Management – Lead fullcycle lead tracking and nurturing within Salesforce or equivalent CRM platforms ensuring a seamless marketingtosales pipeline.
• CrossFunctional Leadership – Work closely with executives sales leaders and product teams to ensure marketing efforts directly contribute to pipeline growth and revenue acceleration.
• Asset Development & Optimization – Lead the creation and refinement of highquality digital assets and persuasive ad copy that drive engagement conversions and brand impact.

ACCOUNTABILITIES – WHAT YOU MUST DELIVER

• Full Ownership of Digital Strategy Execution – You will be accountable for delivering measurable lead generation marketingattributed revenue and highconverting digital experiences. This means no outsourcing strategy decisionsyou must own execute and refine.
• HighImpact DataDriven Decision Making – You will be responsible for analyzing performance data at an executive level extracting deep insights and reallocating budgets based on performance without hesitation.
• Aggressive Testing & Optimization – This is not a set it and forget it role. You will be expected to run multiple A/B tests continuously refine ad copy test new conversion tactics and scale what works quickly.
• Cost Efficiency & ROI Management – Marketing spend will be in the hundreds of thousands annually. You must maximize every dollar spent ensure efficiency in paid media execution and drive high ROI across all channels.
• Own and Optimize the Buyer’s Digital Journey – You will be expected to map refine and optimize every touchpoint in the digital sales funnel identifying and removing friction to improve customer experience and conversions.
• Advanced CRM and Sales Funnel Integration – You must ensure marketinggenerated leads are accurately tracked nurtured and handed off seamlessly to sales teams proving pipeline contribution.
• MultiChannel Strategy Execution – You will be responsible for developing launching and scaling marketing strategies across different business channels ensuring alignment with varied target audiences.