Performance Marketing Manager
Performance Marketing Manager
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Job Description
Job Title: Performance Marketing Specialist
Location: Bangalore
Reporting Manager: Founder / CEO
Job Type: FullTime
Mandatory Languages: English and Kannada
About Us:
White Gold is a technologydriven and innovative company that leverages advanced technology to provide exceptional service to our customers. As a leading player in the gold buying sector we are dedicated to delivering unmatched value and satisfaction to our clients. With over 50 branches across Karnataka and Kerala and a strong team of 200 employees we have built a reputation as a trusted name in the market. Guided by our core values of integrity innovation and customer satisfaction we continue to redefine industry standards and exceed expectations.
Key Responsibilities
Strategy Development: Create and execute performance marketing strategies across various digital channels including paid search social media display advertising and affiliate marketing.
Campaign Management: Oversee endtoend campaign management from planning and execution to monitoring and optimization. Ensure campaigns are aligned with overall business goals and marketing
objectives.
Data Analysis: Utilize data analytics tools to track analyze and report on campaign performance. Provide actionable insights and recommendations to enhance campaign effectiveness and ROI.
Budget Management: Develop and manage budgets for performance marketing initiatives. Optimize spend based on performance metrics and strategic priorities.
CrossFunctional Collaboration: Work closely with the creative content and product teams to develop and implement highimpact marketing campaigns. Ensure alignment with brand messaging and overall strategy.
A/B Testing: Design and implement A/B tests to evaluate the effectiveness of different marketing strategies and tactics. Use results to drive continuous improvement.
Market Research: Stay up to date with industry trends emerging technologies and competitive landscape. Apply insights to refine marketing strategies and maintain a competitive edge.
Reporting: Prepare and present regular performance reports to stakeholders highlighting key metrics achievements and areas for improvement.
Qualification Requirements
Educational:
Bachelor’s degree in marketing Business Analytics or a related field. Advanced certifications (e.g. Google Ads Certification Facebook Blueprint) are a plus.
Work Experience:
Minimum of 5 years of experience in performance marketing with a proven track record of managing and optimizing digital advertising campaigns across multiple channels.
Skills:
Technical Skills: Proficiency in digital marketing tools and platforms (e.g. Google Ads Facebook Ads Manager Google Analytics SEMrush etc.). Advanced knowledge of data analysis and reporting.
Analytical Mindset: Strong analytical skills with the ability to interpret data identify trends and make datadriven decisions.
Project Management: Excellent organizational and project management skills. Ability to handle multiple projects simultaneously and meet deadlines.
Communication: Outstanding written and verbal communication skills. Ability to present complex information clearly and effectively to various audiences.
WHITE GOLD BULLION PVT LTD
CIN U36999KA2017PTC101373 / GST 29AAPCA3170M1Z5
House Of White : #75 Hosur Road 5th Block Koramangala Bengaluru Karnataka 560095 95903 04444
Employment Type
Full Time
