Digital Marketing Director - Remote

Reporting to the VP of Marketing The Digital Marketing Director is a strategic member of the Experian Health marketing team. You will have indepth knowledge of all marketing channels (Search Social Media Content Email and Display) digital tools and platforms. You will develop optimized paid and earned digital marketing strategies to increase qualified website traffic improve SERP rankings produce leads for Sales and manage paid media spend.

RESPONSIBILITIES

• Establish and manage data analytics including quarterly and annual measurements and budget monitoring for demand generation programs to ensure spend is allocated to the highestperforming marketing tactics.
• Ensure websites landing pages and owned digital channels promote demand generation content and campaigns.
• Oversee the relationship with SEO Agency to implement B2B SEO strategies for Experian Health website including; onpage optimization technical SEO keyword research competitor analysis and content strategy.
• Manage PPC and Programmatic marketing strategies alongside Paid Media Agency of record.
• Stay uptodate with industry trends algorithm updates and the latest SEO/PPC techniques and lead new strategies to improve performance.
• Communicate with all relevant partners including sales & marketing teams and IT department to ensure all digital efforts are synced up
• Plan and manage budget across all digital channels and platforms
• Conduct regular site audits and report on keyword (Paid and Earned) metrics and identify opportunities for optimization.
• Analyze site traffic user behavior and Sales funnel impact to identify insights and opportunities for improvement.
• Collaborate with teams including Content Design Product Marketing and corporate Digital Marketing Operations and Engineering to ensure SEO best practices are integrated into the website.

Qualifications :

QUALIFICATIONS

• Bachelors degree in marketing or any other related field
• 5 or more years of experience in SEO and Paid Media strategy and execution
• Technical knowledge of HTML CSS and JavaScript as it relates to website management
• Understanding of onpage optimization technical SEO keyword research site information architecture and internal linking and content strategy
• Experience with an enterprise CMS; experience with Adobe Experience Manager
• Experience with Eloqua (or equivalent marketing automation tool)
• Experience with keyword research tools (SEMRush Ahrefs Moz)
• Experience with web and campaign maintenance tools (ScreamingFrog Google Search Console Google Ads)
• Experience with Salesforce is required
• Experience with reporting dashboards (Google Analytics Adobe Analytics)
• Experience with video platforms (YouTube Brightcove)
• Desire to grow digital marketing skills and adapt to the market and technology changes
• Familiarity with the AI/GenAI capabilities available in the abovenamed technologies and best practices in using these capabilities to inform demand generation programs.
• Experience in the provider healthcare industry encompassing managed care and revenue cycle

Benefits/Perks:

• This position is remote from within the US
• Great compensation package and bonus plan
• Core benefits including medical dental vision and matching 401K
• Flexible work environment ability to work remote hybrid or inoffice
• Flexible time off including volunteer time off vacation sick and 12paid holidays

Additional Information :

Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is awardwinning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

Remote Work :

Yes

Employment Type :

Fulltime