Marketing Manager
Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Our client is a premier children s fashion retail brand known for its highquality apparel strong brand presence and commitment to excellence. With a growing footprint in Nigeria and beyond the company is seeking an experienced Marketing Manager to drive brand positioning customer engagement and overall market growth.
JOB SUMMARY
The Marketing Manager will lead the development and execution of strategic marketing initiatives that enhance brand visibility customer loyalty and revenue growth. The ideal candidate will have a deep understanding of retail marketing consumer behavior and digital strategies to drive both online and instore sales.
KEY RESPONSIBILITIES
Develop and implement brand marketing strategies that align with the company s growth objectives.
Lead campaign development from ideation to execution across digital traditional and experiential marketing channels.
Oversee social media strategy influencer collaborations and content marketing to enhance brand presence and engagement.
Drive customer acquisition and retention programs including loyalty initiatives CRM and promotional campaigns.
Manage the marketing budget ensuring costeffective allocation of resources to maximize ROI.
Conduct market research and competitive analysis to identify trends insights and opportunities.
Collaborate with crossfunctional teams (sales operations and product teams) to align marketing efforts with business goals.
Monitor brand performance metrics analyzing campaign effectiveness and optimizing strategies accordingly.
Supervise creative development ensuring all brand communication is consistent and impactful across all touchpoints.
Requirements
WHAT TO HAVE
Bachelors degree in Marketing Business Administration Communications or a related field.
5 years of experience in marketing branding or communications preferably within retail or fashion.
Proven track record in developing and executing successful brand and marketing campaigns.
Strong understanding of digital marketing social media and ecommerce strategies.
Exceptional communication leadership and stakeholder management skills.
Datadriven mindset with experience using analytics tools to measure marketing performance.
Ability to manage multiple projects in a fastpaced environment while ensuring brand consistency.
Proficiency in Adobe Creative Suite Google Analytics CRM tools and marketing automation platforms is an advantage.
Benefits
Benefits
Financial Incentives: Competitive salaries referral bonuses for new customers and employees.
WorkLife Balance & Flexibility: Generous paid time off paid parental leave
Professional Development & Growth: Monthly workshops on the latest fashion trends quarterly leadership development sessions opportunities to attend industry conferences clear career progression plans with defined promotion pathways.
Health & Wellness Benefits: Health insurance coverage mental health support programs employee wellness initiatives.
Employee Engagement & Culture: Fun workplace environment with seasonal team events and celebrations annual company retreats or teambuilding outings employee recognition programs with awards for outstanding contributions opportunities to participate in community and charity events related to childrens welfare.
Exclusive Perks for Parents & Kids: Priority access to limited edition products for employees bringyourchildtowork days discounts on childrens products.
Employment Type
Full Time
