Senior Marketing Manager
Senior Marketing Manager
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Job Description
- Support the Romanian market development plan by defining marketing strategy and marketing plan with growthfocused strategy under supervision of the Marketing Director
- Deliver in time and full of marketing initiatives campaign planning to execution including above the line and below the line marketing activities.
- Develops and implements effective 360 media strategy and planning
- Shift brand behavior towards connected personalized social and digital experiences that will drive preference via relevance
- Champion the global brand positioning within the market ensuring all teams and colleagues can translate it into their own objectives and deliverables. Be responsible for all brand guidelines and governance.
- Closely interact with the CEE and European Marketing Teams to exchange learnings & scale up ideas
- Manage the comarketing for new product launches to ensure maximum traction with clients and merchants
- Manage and accurately report budgets and deliver projects on time
- Develop innovative new to Visa ways of maximizing reach and build preference
- Ensure that planned marketing activities align with key Visa priorities and objectives and have well defined business and marketing KPIs
- Conduct analysis and provide locally focused thought leadership and advice by leveraging data metrics and insights to be shared with internal teams and senior management
- Oversee complex local projects in partnership with stakeholder within and outside of the function including Marketing Services Legal Sales and Product Client and agencies
- Increase and optimize the value of Visas global and local sponsorship portfolio
- Brand guard for all public released marketing materials according to Visa guidelines
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 23 set days a week (determined by leadership/site) with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications :
Educated to degree level or equivalent professional experience
Marketing background with senior experience in marketing brand management developing and implementing marketing campaigns while delivering measurable business results
Experience with developing multichannel marketing programs and comfort using data to optimize campaigns from multiple sources
Highly organized and skilled to prioritize for maximum impact.
Strong analytical and problem solving skills with demonstrated intellectual and analytical rigor
Adept at using data from multiple sources to build investment/business cases to prove how marketing strategies drive the business
Demonstrated ability to work in a complex organization with multiple stakeholders to deliver accurate and ontime project deliverables
Excellent project management skills and attention to detail
Strong influencing skills to persuade and negotiate with internal and external stakeholders
Native language: Romanian
Fluent: English
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
