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SEO (Search Engine Optimization) executive optimizes websites to improve their visibility and search engine ranking. They use tools like Google Analytics to monitor website performance.
Responsibilities
Onpage optimization: Improve the content keywords images and meta titles of a website
Offpage optimization: Build links to a website to increase its authority and traffic
Keyword research: Identify and analyze the terms people use when searching for information
Monitor website performance: Use analytics tools to track key metrics like conversion rates and average time spent on a page
Analyze user behavior: Use analytics tools to understand how users interact with the website
Stay current: Keep up with Google algorithm changes and market trends
SEO skills
SEO professionals should have a good understanding of basic SEO strategies and technical SEO. They should also be able to employ keywords effectively.
Related roles
SEO executives may also be called SEO specialists SEO managers SEO directors SEO strategists SEO analysts or SEO consultants.
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation