Conversion Rate Optimisation Executive
Conversion Rate Optimisation Executive
Posted on :
08-02-2025
Employer Active
1 Vacancy
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Job Description
- Data Analysis and Reporting: Analyse user behaviour conversion funnels and key performance indicators using tools like Google Analytics Hotjar and FullStory. Generate regular reports to identify trends opportunities and areas for improvement.
- A/B Testing Support: Assist in the planning execution and monitoring of A/B and multivariate tests. Collaborate with the CRO Manager to develop test hypotheses and analyse test results to inform optimisation strategies.
- Booking Engine Analytics: Monitor and analyse booking engine performance metrics. Provide insights to help improve direct bookings and reduce reliance on online travel agents (OTAs).
- Funnel Optimisation Assistance: Support the CRO Manager in identifying and addressing pain points within the user journey. Help streamline the booking funnel by providing datadriven recommendations.
- Collaboration with Teams: Work closely with product design marketing and revenue teams to gather requirements share insights and support the implementation of optimisation initiatives.
- Tool Management: Maintain and manage analytics and testing tools ensuring data integrity and accurate tracking of key metrics.
- Customer Journey Insights: Assist in mapping and analysing the endtoend customer journey including postbooking interactions to enhance overall user experience and satisfaction.
- Documentation and Knowledge Sharing: Document analysis processes findings and recommendations. Share insights and best practices with the CRO team and other stakeholders.
Qualifications :
- Experience: 23 years of experience in conversion rate optimisation (CRO) digital analytics or a related field preferably within an ecommerce or hospitality environment.
- Analytical Skills: Strong proficiency in analytics tools such as Google Analytics (GA4) Hotjar and FullStory. Ability to interpret complex datasets and translate them into actionable insights.
- Testing Knowledge: Basic understanding of A/B testing and experimentation methodologies. Experience with testing platforms like Optimizely or Google Optimize is a plus.
- Technical Proficiency: Familiarity with data visualisation tools and CRM systems. Ability to work with large datasets and perform quantitative analysis.
- Collaboration: Experience working with crossfunctional teams including product development UX/UI design marketing and revenue management.
- Attention to Detail: Meticulous approach to data analysis and reporting ensuring accuracy and reliability of insights.
- Communication Skills: Strong verbal and written communication skills with the ability to present findings clearly to stakeholders.
- Learning Mindset: Eagerness to learn and develop CRO skills with a proactive attitude towards professional growth.
Additional Information :
Whats in it for you
- The opportunity to join an innovative fastgrowing international group thats committed to not just building new hotels but building a global brand.
- The chance to challenge the norm and work in an environment that is both creative and rewarding.
- Become part of a team thats very passionate about creating great hospitality experiences and building a portfolio of brands.
- Great discounts across the entire Ennismore family.
- A competitive package and plenty of opportunity for development.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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