Job Description:
The campaign manager will support the full lifecycle of customer marketing design creation and delivery. He/she will work closely with the Data Science team in designing and customizing targeted marketing campaigns that will provide their end customers with bestinclass customer experiences.
This role requires a strategic thinker with a proven track record in managing successful campaigns strong leadership skills and the ability to work collaboratively with crossfunctional teams.
Key responsibilities
- Support the endtoend marketing solution with the banking institution
- Build and deliver marketleading marketing campaigns from planning and execution to analysis and optimization.
- Develop test & learn pilots and MVPs for digital marketing communications (across email display social website search blog etc.) including utilizing Customer Centered Design thinking for all integrated marketing campaigns.
- Analyze campaign performance data and playback results and success of campaigns delivered to client providing actionable insights that will lead to improved future campaigns
- Be accustomed to collaborating with the banking institutions product corporate affairs public relations brand legal procurement finance & contact centre teams to constantly deliver best outcome for customers via marketing comms.
- Document processes key learnings and best practices that can be reused across the clients business.
- Stay up to date with industry trends and best practices to continuously improve campaign effectiveness and bring best in class marketing practices and recommendations to the banking institution
Qualifications :
- Bachelors degree in Marketing Business or a related field with at least 5 years of experience in campaign management
- Proven experience in developing and executing successful marketing campaigns preferably for consumer cards products
- Strong analytical skills and proficiency in using data to drive decisionmaking.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with diverse teams.
- Proficiency in marketing automation platforms (such as HubSpot Marketo) and CRM systems (e.g. Salesforce).
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime