Trade Marketing Manager
Trade Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Develop and implement trade marketing strategies to drive sales growth and market share.
Plan and execute promotional campaigns instore activations and merchandising strategies to maximize product visibility.
Collaborate with the sales and marketing teams to ensure alignment of trade marketing initiatives with overall brand strategies.
Analyze market trends competitor activities and consumer insights to develop datadriven trade marketing strategies.
Manage relationships with key retailers distributors and trade partners to optimize brand presence and promotional effectiveness.
Monitor and evaluate the performance of trade marketing activities providing insights and recommendations for continuous improvement.
Oversee trade marketing budgets and ensure costeffective execution of marketing programs.
Lead and mentor the trade marketing professionals.
Develop and manage pointofsale materials ensuring consistency in branding and messaging.
Train and support the sales team on trade marketing initiatives product positioning and promotional activities.
Ensure compliance with company policies and local regulations in all trade marketing activities.
Establish Key Performance Indicators and metrics to measure success of trade marketing initiatives.
Serve as a spokesperson for the team in stakeholders meetings ensuring customer marketing is well represented.
Requirements
Bachelor s degree in Marketing Business Administration Communications or a related field. A Master s degree is a plus.
Minimum of 5 years of experience in trade marketing brand management or sales within the FMCG sector.
Strong commercial background (Sales and marketing)
Bilingualism is an asset (French and English)
Great interest in the consumer goods market its banner and its competitors.
Strong negotiation and relationship management abilities.
Proficiency in Microsoft Office Suite and trade marketing analytics tools.
Strong communication and presentation skills.
Key Competencies:
Strategic thinking and ability to translate insights into actionable trade marketing plans.
Strong commercial acumen and business development mindset.
Ability to work collaboratively with internal and external stakeholders.
Resultsdriven with a strong focus on execution.
Flexibility and adaptability in a fastpaced environment.
Employment Type
Full Time
Company Industry
Consumer Goods Rental / Food Production / Wholesale Alcoholic Beverages
